The whole range of how and where you can market and sell something on the Internet. With good...
... advertisements on Google or in social media, you arouse the interest of your customers and lead them to online stores where they should buy the product.
If you're wondering why you keep seeing that cool jacket you looked at a few days ago... you'll learn that in this module too.
Module Social Media Management
You will delve deep into the special features of all social media platforms and learn who is where and when and how you can...
... and use them for your social media strategy.
To ensure that your strategy is successful, you will work on target group analysis, learn how to align objectives and strategy with the company's goals and develop a content strategy.
Module Social Media Campaigns
In the social media strategy, you define various social media campaigns. The individual campaigns are about selecting the right channels for the social media content. How can you reach users...
... in order to convince them of your product? Do you only use images and text or do you prefer videos? And how compelling is the story you tell about your product?
How can you get users to comment, like and share? And not just through games and challenges? These questions and more are dealt with in this module.
How is a brand or product name actually created? And how do I position the brand in the market and operate effective brand management? From corporate identity...
... and corporate design to ways of persuading consumers to buy the product more than once, the module looks at the entire process from branding and brand identity all the way to customer loyalty, the bond between people and a product or service.
Module Content Production & Management
In this module, you will learn how to reach your target group on social media with compelling images, texts and videos, because "content is king" ...
... in this digital world. You will also learn how to record and edit content for different formats yourself. The planning and organization of all contributions in the editorial plan will also be part of this module.
Module Influencer Marketing
Clarity is finally being provided here: What is the difference between mega-influencers, macro-influencers, micro-influencers and nano-influencers? How can they effectively ...
... be integrated into my social media strategy? And what benefits can influencers bring to my company? In the module, you will learn which formats and tools are relevant in influencer marketing and how to build a successful collaboration.
In addition to posts, reels and stories on your own channels, you can supplement your social media campaign by placing ads on the platforms....
... In addition to analyzing your target group and designing ads, it is crucial to measure the success of your ad campaign. In this module, you will also be familiarized with monitoring and analysis tools.
Module AI & Technical Innovations
How can I integrate artificial intelligence, virtual reality, augmented reality, gamification and micro-targeting into my social media strategy? And what is all this actually? And how....
... do these technical innovations work in the social media channels? How can I use AI to analyze my competition? And what does social listening mean in this context? Find out everything in this module.
Modules Case Study & Practical Project
In the case study and practical project, you will deal with a complex practical problem ...
... and develop a solution in the group; starting with project planning, analysis, development of possible solutions and a final professional presentation of the results.
Pretend to run a company for a semester. With roles in corporate strategy, financing...
...production, marketing and sales, you and your team set targets, develop a strategy, make decisions and analyze the success of your company compared to the competition.
In the simulation game, you compete with other teams from your semester and learn how you have to adapt your strategy and decisions in order to keep up.
Module Innovation Management & Entrepreneurship
You have a great idea and want to found a start-up or the company you work for wants to launch a new product or...
... develop a new line of business. After market research, innovation management is all about brainstorming, design thinking and prototype development. And all this quickly and efficiently with agile working methods.
Module Communication Psychology
To ensure that users understand your message about your product or service the way you mean it, you will learn about psychological communication models and understand...
... what influence non-verbal communication also has and which factors promote a conversation and which inhibit or even prevent a conversation. You will practise moderating discussions and meetings and learn how to present successfully.
