{"id":37517,"date":"2025-11-21T16:41:41","date_gmt":"2025-11-21T16:41:41","guid":{"rendered":"https:\/\/inu.de\/?post_type=product&p=37517"},"modified":"2026-01-22T14:42:35","modified_gmt":"2026-01-22T14:42:35","slug":"international-business-administration-b-a","status":"publish","type":"product","link":"https:\/\/inu.de\/en\/product\/international-business-administration-b-a\/","title":{"rendered":"International Business Administration (B.A.)"},"content":{"rendered":"

The Bachelor’s degree program in International Business Administration (B.A.)<\/strong> prepares students for an increasingly globally networked business world. It provides a broad foundation in business administration and combines this with international and intercultural aspects of modern corporate management. The focus is on topics such as market mechanisms, strategic management, economic developments and global action.<\/p>\n

Students deal with economic contexts, entrepreneurial decisions and international business processes. In addition, they develop skills that are essential for working in multinational companies and cross-border projects – such as intercultural communication, economic analysis and strategic planning.<\/p>\n

The course is aimed at anyone who is interested in business, global markets and international cooperation and is looking for a solid foundation for work in international management, marketing, sales or consulting. It opens up a wide range of career prospects in companies, organizations and globally active structures.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Bachelor’s degree program in International Business Administration (B.A.) prepares students for an increasingly globally networked business world. It provides a broad foundation in business administration and combines this with international and intercultural aspects of modern corporate management. The focus is on topics such as market mechanisms, strategic management, economic developments and global action. Students […]<\/p>\n","protected":false},"featured_media":36448,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[268,271],"product_tag":[],"class_list":{"0":"post-37517","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-study-programs","7":"product_cat-bachelor","9":"first","10":"instock","11":"purchasable","12":"product-type-variable"},"yoast_head":"\nInternational Business Administration (B.A.) - INU \u2013 Innovative University AG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inu.de\/en\/product\/international-business-administration-b-a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Business Administration (B.A.) - INU \u2013 Innovative University AG\" \/>\n<meta property=\"og:description\" content=\"The Bachelor’s degree program in International Business Administration (B.A.) prepares students for an increasingly globally networked business world. 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