{"id":37519,"date":"2025-11-21T16:41:41","date_gmt":"2025-11-21T16:41:41","guid":{"rendered":"https:\/\/inu.de\/?post_type=product&p=37519"},"modified":"2026-01-22T14:45:12","modified_gmt":"2026-01-22T14:45:12","slug":"business-psychology-b-sc","status":"publish","type":"product","link":"https:\/\/inu.de\/en\/product\/business-psychology-b-sc\/","title":{"rendered":"Business Psychology (B.Sc.)"},"content":{"rendered":"

The Bachelor’s degree program in Business Psychology (B.Sc.)<\/strong> combines central areas of psychology with key aspects of economics. The aim is to convey a sound understanding of human behavior in a professional and economic context. Students learn how individual and social factors influence decisions, how companies can develop and motivate employees and how psychological principles are effective in areas such as marketing, organization and communication.<\/p>\n

In addition to scientific principles, the course emphasizes the application of knowledge in real professional situations. As a result, students acquire skills that are increasingly in demand in modern fields of work – from personnel and organizational development, consulting and coaching to marketing, market research and change management.<\/p>\n

The course is aimed at people who are interested in psychological contexts and would like to use them specifically for the further development of people, teams and organizations. With its interdisciplinary profile, it opens up a wide range of career prospects and provides a sound basis for further qualifications.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Bachelor’s degree program in Business Psychology (B.Sc.) combines central areas of psychology with key aspects of economics. The aim is to convey a sound understanding of human behavior in a professional and economic context. Students learn how individual and social factors influence decisions, how companies can develop and motivate employees and how psychological principles […]<\/p>\n","protected":false},"featured_media":36439,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[268,271],"product_tag":[],"class_list":{"0":"post-37519","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-study-programs","7":"product_cat-bachelor","9":"first","10":"instock","11":"purchasable","12":"product-type-variable"},"yoast_head":"\nBusiness Psychology (B.Sc.) - INU \u2013 Innovative University AG<\/title>\n<meta name=\"description\" content=\"The Bachelor's degree program in Business Psychology (B.Sc.) combines central areas of psychology with key aspects of economics. 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