The Master’s degree program in Digital Business Management (M.A.) combines management skills with digital know-how and prepares students for specialist and management roles in the digital economy.
The focus is on the development of innovative business models, data-driven decision-making processes and the strategic use of new technologies. Practical projects and research strengthen analytical and communication skills – ideal preparation for a career in a dynamic, global environment.
Your benefit during your studies: The internship anchored in the 4th semester forms the conclusion of the practice-oriented degree course alongside the Master’s thesis. An internship in Digital Business Management offers the ideal opportunity to write your Master’s thesis with direct practical relevance.
Management know-how
Graduates have in-depth knowledge of international finance, human resource management, accounting and modern management approaches. They have specialized knowledge in digital business strategies and technologies such as disruptive technologies, cyber security and digital consulting. The Master’s provides comprehensive knowledge in the analysis and processing of large amounts of data as well as the implementation of data-driven business strategies.
Your skills with the Master in Digital Business Management (M.A.)
Scientific competencies: The Master’s provides comprehensive knowledge in international finance, human resource management, accounting and strategic management as well as specialized knowledge in digital business, including disruptive technologies and cyber security. The focus is on applying quantitative and qualitative research methods as well as carrying out statistical analyses and making well-founded decisions.
Professional skillsMaser graduates are able to analyze complex business contexts, interpret large amounts of data and support strategic decisions. They have expanded their leadership skills and ethical awareness, recognize ethical dilemmas and make responsible decisions.
Personal skills: Graduates communicate efficiently, work in interdisciplinary and multicultural teams and play an active role in shaping social processes. They present their ideas to the right audience, reflect critically and engage in discussions with academics and practitioners.
“Our Master’s in International Business Management (M.A.) is just right for anyone who doesn’t just want to talk about the digital future, but wants to actively shape it – with strategy, technology and a real spirit of innovation!”
Note: Further certificates at a qualified B2 level can be assessed individually by the INU.
Recognition of Previous Academic Credentials: If you have already achieved credits at other universities or in other degree programmes, you can submit an application for recognition of these credits. This could help reduce both the length and cost of your studies at INU. We would be pleased to review your previous achievements and advise you on possible credit transfers.
Business Analysis: Analysis of business processes and data to identify optimization potential, development of data-driven recommendations and strategies to improve efficiency and support decision-making.
Consulting for Digital Transformation: Advising companies on the implementation of digital transformation projects, identifying digitalization potential, and developing customized strategies to increase competitiveness.
E-Commerce Management: Responsibility for a company’s online sales channels, optimization of the website user experience, management of online marketing campaigns, and analysis of sales data to increase revenue.
Additional Possible Career Fields:
IT Project Management: Planning, execution, and monitoring of IT projects, ensuring compliance with timelines and budgets, and coordinating the involved teams and resources.
Product Management: Managing product development and strategy, collaborating with various departments (e.g. IT, marketing, sales) to launch new digital products and services.
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Umsatzsteuerlicher Hinweis: Soweit Bildungsleistungen auf Grundlage einer Bescheinigung der Staatlichen Zentralstelle für Fernunterricht (ZFU) über die berufliche bzw. prüfungsvorbereitende Eignung erbracht werden, sind diese gemäß § 4 Nr. 21 Buchst. a Doppelbuchst. bb UStG von der Umsatzsteuer befreit. Bildungsleistungen ohne entsprechende Bescheinigung unterliegen der Umsatzsteuerpflicht. Die umsatzsteuerliche Behandlung der einzelnen Leistungen ist den jeweiligen Rechnungspositionen zu entnehmen.
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Umsatzsteuerlicher Hinweis: Soweit Bildungsleistungen auf Grundlage einer Bescheinigung der Staatlichen Zentralstelle für Fernunterricht (ZFU) über die berufliche bzw. prüfungsvorbereitende Eignung erbracht werden, sind diese gemäß § 4 Nr. 21 Buchst. a Doppelbuchst. bb UStG von der Umsatzsteuer befreit. Bildungsleistungen ohne entsprechende Bescheinigung unterliegen der Umsatzsteuerpflicht. Die umsatzsteuerliche Behandlung der einzelnen Leistungen ist den jeweiligen Rechnungspositionen zu entnehmen.
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