SKU N/A Categories Study Programs, Bachelor, English, Studiengänge EN

International Business Administration (B.A.)

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The Bachelor’s degree program in International Business Administration (B.A.) prepares students for an increasingly globally networked business world. It provides a broad foundation in business administration and combines this with international and intercultural aspects of modern corporate management. The focus is on topics such as market mechanisms, strategic management, economic developments and global action.

Students deal with economic contexts, entrepreneurial decisions and international business processes. In addition, they develop skills that are essential for working in multinational companies and cross-border projects – such as intercultural communication, economic analysis and strategic planning.

The course is aimed at anyone who is interested in business, global markets and international cooperation and is looking for a solid foundation for work in international management, marketing, sales or consulting. It opens up a wide range of career prospects in companies, organizations and globally active structures.

Studying International Business Administration via distance learning at INU means…

first building a solid foundation in business, mathematics & statistics
then learning business law as well as labor, commercial, and corporate law within a practical context
developing intercultural competencies for working in a global environment
acquiring extensive practical & methodological skills and applying them in business simulations and practical projects
learning important future skills for the working world of tomorrow and applying them in projects; through your choice of specializations, building expertise in two international management areas
studying flexibly on the go – online and offline with the INU teaching concept – digital, interactive, personal, and well supported
and most importantly: you don’t just learn, you also put knowledge into practice! Whether through case studies, practical projects, or business simulations!

Admission Requirements

European Union Students

Valid secondary school leaving certificate equivalent to German Abitur Direct admission possible for most EU qualifications

Studients from other regions

Depending on your country of origin you may start directly after having graduated school or you will have to complete two or three semesters of study in your home country first. Let us check if your higher education entrance qualification is equivalent to the German qualification. If you need to submit your foreign documents via uni-assist, we will refund up to €60 in your second semester, as long as you start your studies with us.

Language Requirements

Since all of our programs are fully taught in English, we will require a proof of your language skills. German knowledge is not required. If your language skills are at CEFR Level B2 or above, one of the following currently valid language test certificates and scores can be accepted for your application:

TOEFL ITP: 543
TOEFL internet-based: 72
IELTS academic: 5.5
Cambridge FCE: B2
PTE academic: 59
German Abitur

Note: Further certificates at a qualified B2 level can be assessed individually by the INU. Recognition of Previous Academic Credentials If you have already achieved credits at other universities or in other degree programmes, you can submit an application for recognition of these credits. This could help reduce both the length and cost of your studies at INU. We would be pleased to review your previous achievements and advise you on possible credit transfers.

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And after your Bachelor’s degree?

Your degree in International Business Administration prepares you to become a versatile management professional in a global context. A wide range of career opportunities will be open to you:

Business Development Management

In Business Development Management, you identify and develop new business opportunities to drive company growth. You also build strategic partnerships and optimize existing business processes to secure competitive advantages.

Sustainability Management

As a Sustainability Manager, you develop strategies to promote sustainable practices within a company. You also monitor and evaluate the environmental and social impact of business activities in order to achieve sustainability goals and comply with legal regulations.

Marketing Management

In Marketing Management, you plan and manage marketing strategies and campaigns to increase brand awareness and boost sales of products or services. You analyze market trends and target groups, develop advertising measures, and coordinate their implementation across various channels.