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Social Media Management (B.A.)

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The Bachelor’s degree program in Social Media Management (B.A.) combines modern communication science with digital marketing and strategic corporate management. The focus is on the professional use of social media to make brands visible, build communities and successfully position companies in the digital world. Students learn how content is planned, produced and distributed in a targeted manner and how reach, interactions and trends can be analyzed and evaluated.

The degree program teaches skills that are indispensable in an increasingly networked communications landscape: from creative content and data-based decisions to brand management and digital strategy development. It is suitable for anyone who is enthusiastic about digital trends, media development and strategic communication and would like to use these skills in different sectors – in marketing, in agencies, in corporate communication or in their own digital project.

Studying Social Media Management via distance learning at INU means…

you first build a solid foundation in business knowledge and then develop tailored long-term social media strategies and short-term campaigns.
you explore every stage of the management process – from idea and strategy to content creation, production, and performance analysis.
you write and produce social media content in image, text, and video formats, becoming an all-rounder in content creation and production.
you dive deeper into social media marketing, influencer marketing, and lifestyle management, and learn how advertising works across social media channels.
in the second part of your studies, you focus on two specialized topics. Exciting options include areas such as Fitness, Health & Food or Fashion.
you acquire future skills for the working world of tomorrow and apply them in practical projects.
you think creatively and experiment with innovative solutions.
you study flexibly on the go – online and offline with the INU teaching concept: digital and interactive, personal, and well supported.
you study flexibly and digitally via app-based learning with short, interactive learning units.

Admission Requirements

European Union Students

Valid secondary school leaving certificate equivalent to German Abitur Direct admission possible for most EU qualifications

Studients from other regions

Depending on your country of origin you may start directly after having graduated school or you will have to complete two or three semesters of study in your home country first. Let us check if your higher education entrance qualification is equivalent to the German qualification. If you need to submit your foreign documents via uni-assist, we will refund up to €60 in your second semester, as long as you start your studies with us.

Language Requirements

Since all of our programs are fully taught in English, we will require a proof of your language skills. German knowledge is not required. If your language skills are at CEFR Level B2 or above, one of the following currently valid language test certificates and scores can be accepted for your application:

TOEFL ITP: 543
TOEFL internet-based: 72
IELTS academic: 5.5
Cambridge FCE: B2
PTE academic: 59
German Abitur

Note: Further certificates at a qualified B2 level can be assessed individually by the INU. Recognition of Previous Academic Credentials If you have already achieved credits at other universities or in other degree programmes, you can submit an application for recognition of these credits. This could help reduce both the length and cost of your studies at INU. We would be pleased to review your previous achievements and advise you on possible credit transfers.

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A Bachelor's degree in Social Media Management opens up a wide range of career opportunities. Work in an advertising agency and plan social media campaigns for various companies. Or focus on managing a company’s social media presence within its marketing department, or even start your own business. A Master’s degree also offers the opportunity to further specialize and deepen your expertise.

Strategic Social Media Management

As a Social Media Manager, you develop strategies, identify trends, research keywords, monitor competitors, conduct analyses, and create reports to measure the success of campaigns in your field.

Influencer and Social Media Marketing

Build and maintain partnerships and collaborations with companies or influencers as an Influencer or Social Media Manager. In influencer management, you may work for agencies, companies, or directly with influencers.

Content Creation and Content Management

As a Content Manager, you produce audio, video, text, and visual content; plan, create, and publish posts for social media or the web. At INU, you gain the skills required for this versatile role and have multiple opportunities to apply them in practice.

Community Management

As a Community Manager, you oversee online communities on social networks and manage communication with followers across different platforms. During your studies at INU, you will be thoroughly prepared for this role through modules such as communication psychology and customer relationship management.

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Social Media Management (B.A.)

Studying Social Media Management via distance learning at INU means…