Business Psychology
(B.Sc.) Full-Time

Study duration

6 semesters - 36 months

Start

April 1 or October 1

Price

295 Euro / month

Form of execution

Distance learning / Online

Language

German

Psychology in companies: Study Business Psychology Full-Time

Are you interested in why consumers are willing to pay a higher price for branded products? At the same time, are you fascinated by the psychological effects of advertising on consumers’ decision-making processes? And you want to understand how employee satisfaction can be increased in companies to avoid staff turnover? Then our degree in Business Psychology is just right for you!

What is Business Psychology?

Business psychology is an interdisciplinary field that applies the principles of psychology to economic and organizational contexts. Its main objective is to gain a better understanding of human behavior in relation to economic processes, organizations and markets. This approach makes it possible to use psychological findings in various business fields to develop more effective strategies and improve the world of work.

Business psychology deals with the relationships and dynamics of individuals and groups in the workplace, with leadership and motivation, with the selection and recruitment of personnel and psychological aspects in the development and retention of employees. In the corporate context, business psychology also analyzes psychological influences on market and consumer behavior, on change and transformation processes as well as ethical issues in the corporate context.

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Your degree in Business Psychology at INU

The course enables you to apply psychological principles to economic and organizational contexts. You will develop a deep understanding of human behavior in companies, which is beneficial for both your personal development and professional opportunities.

Business Psychology opens doors to various career paths, including human resources, marketing, organizational development and management consulting. The degree program offers a broad range of skills that are in demand in various professional environments.

The best thing about your online studies? Our admission process is uncomplicated. This means that you can study at INU without NC and waiting semester study!

Our Business Psychology (B.Sc.) degree program follows the recommendations of the Gesellschaft für angewandte Wirtschaftspsychologie e.V. (GWPs) and the Berufsverband Deutscher Psychologinnen und Psychologen (BDP) and is therefore recognized. So, what are you waiting for? We look forward to seeing you.

Study content - what you will learn with us

First, we start with the introductory phase, which offers you optimal preparation for your distance learning course with an “introductory project for self-organized learning”.

The focus of the degree program is on acquiring knowledge in general psychology and business psychology. A practical project in a company enables you to put what you have learned into practice. By specializing in two key areas, which you choose according to your interests, you lay the foundation for your future career. This way, online studying is tailored exactly to your needs!

Start your flexible online journey into the world of business psychology now. Our student advisory service will be happy to help you with information on course content, formalities, tuition fees and the application process.

If you have already studied or left your last place of study before graduating, you may be able to transfer credit – we will be happy to assist you here too!

Study focus - what do you want to study?

Everyone has their own preferences and interests, both in their professional career and in their studies. The distance learning course in Business Psychology gives you the opportunity to pursue exactly this! In the fourth semester, you have the opportunity to choose two focus areas to specialize in during your Bachelor’s degree.

Into the future with your specialization

By the end of the third (full-time study) and/or fourth (part-time study) semester you will have acquired the basic knowledge of your course and can choose your two focus fields. You have two options.

Graphics major
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Option 1:

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Option 2:

You select a specialisation from the Business Psychology degree program as well as another specialisation from another INU Bachelor's degree program. Here we currently offer you the following cross-course selection options:

From the Psychology degree program

From the International Business Administration degree program

The modules and content of your part-time degree program

BUSINESS PSYCHOLOGY (B.Sc.)

ECTS semester points
Module name
1 2 3 4 5 6
Subject area: Introduction to Self-Organized Learning*
Introductory Project for Self-Organized Learning
Subject area: Fundamentals of Economics
Fundamentals of Business Administration
5
External and Internal Accounting
5
Subject area: Statistics and Scientific and Research Methodology
Statistics I
6
Statistics II
6
Academic Work and Empirical Research Methods
8
Business Intelligence and Data Science Management
5
Empirical Research Methods II
7
Subject area: Legal Competencies
Civil Law and Labor Law
5
Subject Area: Business English and Intercultural Competencies
Business English and Intercultural Communication
5
Business and Corporate Ethics
5
Subject area: Practical Skills
Communication Psychology
5
Empirical research project
6
Practical Project
5
Subject area: Business Psychology and Psychology
Business Psychology
6
General Psychology I
8
General Psychology II
8
Social Psychology
7
Personality and differential psychology
7
Basics of test theory and psychological diagnostics
8
Biological psychology
8
Clinical Psychology in Working Life
6
Developmental Psychology
7
Subject Area: Electives
Specialisation I
15
Specialisation II
15
Subject area: Bachelor Examination
Bachelor Thesis
12
Total ECTS semester points
30 29 28 31 31 31
Total overall ECTS points 180


* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

These can be used as 1. and 2. concentration to be chosen

ECTS semester points
Module name
1 2 3 4 5 6
Personnel Psychology
Personnel Marketing and Recruiting
5
Personnel Diagnostics
5
Personnel Development and Personnel Appraisal
5
Behavioral Change and Sustainability in the Digital Transformation
Psychology of work and new forms of work
5
Digital Leadership and Management
5
Behavioral Change and Sustainability in the
Digital Transformation
5
Market, Advertising and Media Psychology
Market and Advertising Psychology
5
Media Psychology
5
Methods of Psychological Market Research
5

The second concentration may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
Clinical Psychology
Clinical psychological intervention
5
Clinical psychology of young people
5
Psychosomatics
5
Health Psychology
Fundamentals of Health Behavior
5
Health Promotion, Prevention and Rehabilitation in a Corporate Environment
5
Health Promotion in Practice
5

The second concentration may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
International Marketing Management
Strategic Planning in International Marketing Management
5
Instruments of International Marketing Management
5
Research, Analysis and Controlling in International Marketing Management
5
International Management
Intercultural Psychology
5
International Corporate Strategy
5
International Economic Relations
5
Sustainable management
International Management of Non-Profit Organizations
5
Sustainable Business Processes, Organization and Reporting
5
Sustainable Digital Future of Work and Life
5
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What you can do after your studies at INU

  • The question of why?“: You learned that in business psychology, the focus is on understanding the psychological aspects that influence people’s buying behavior, why they either feel comfortable or not in organizational environments, and what specific factors can influence their decisions in buying processes.
  • Crises as an opportunity: You now realize that the principle “Never let a good crisis go to waste” is not just wise political advice. In the context of business psychology, this statement reflects your acquired skills in understanding difficult situations as opportunities and developing the ability to find creative solutions.
  • The art of communication: You know different ways and types of communication. We promise to help you understand how communication works in the corporate context and also on a psychological level.

And after the Bachelor's degree? Look forward to a wide range of professional fields

With a degree in Business Psychology from INU – Innovative University of Applied Sciences, you will be optimally prepared for a successful career, further education or a Master’s degree.

Business psychologists have numerous career opportunities in a wide range of fields, particularly as a result of the digital transformation of work processes. Here are some areas in which you can contribute your expertise after graduating from INU:

Personnel and Organizational Development

Accompany employees with advice through various phases of transformation. With coaching, seminars and training courses, you prepare them for changing tasks and drive forward the modernization of the company.

Recruitment and Headhunting

Marketing in the area of personnel: ? Of course! Search for professionally and personally suitable personnel for newly created or vacant positions. Your business psychology knowledge is used throughout the entire process.

Marketing Management and Advertising

With your knowledge of advertising psychology, you are in good hands in marketing. Be responsible for the successful positioning of companies, products and services in national and international markets. You manage the use of advertising measures in marketing and contribute to the company’s success story.

Other areas after graduation

  • Management of Digital Work Processes
  • Management Consultancy
  • Leadership Development
  • Further Training of Personnel
  • Strategic Management
  • Market Research
  • Organizational Psychology
  • Personnel Management

Key Facts & Fees

Degree type:
Bachelor of Science (B.Sc.)
Tuition fees:

295 Euro / month

1,770 Euro / semester

10,620 Euro / total

no additional costs for enrollment and examinations

Study Duration:

6 semesters - 36 months

Start of course:

April 1 (summer semester)

October 1 (winter semester)

Application Deadline:

year-round

Language:

German

Accreditation:

Accredited by the Accreditation Council Foundation

Form of implementation:

Distance learning

ECTS points:

180

BAföG:

The full-time INU study programs are also eligible for funding in accordance with Section 2 (2) of the Federal Law on Support in Education (BAföG).

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