Social Media
Management (B.A.)
Full-Time

Duration of study

6 semesters - 36 months

Start

1st April or
1st October
(starting in 2025)

Fee

475 Euro / month

Form of implementation

Distance learning / Online

Language

English
(starting in 2025)

Social Media Management: A degree course at the Cutting Edge

Do you have your A-levels in your pocket and your life takes place online? Do you love spending your free time on social media? Do you always have new ideas for posts, reels or stories? Why don’t you turn your hobby into a career? In the world of social media management, your passion becomes a profession! In the distance learning program Social Media Management at INU, you will learn everything from content creation to social media marketing and become a social media professional. And the whole thing as a full-time and online course!

If you would like to study part-time, you can find all the information about thepart-time degree program in Social Media Management.

What do you do in social media management?

Social media management is all about how and where a person or company presents itself on social media. And this requires a social media strategy and the right content for the right social media channels.

In addition to the development of a social media campaign content creation and content managementis also important. Which images, texts or reels are viewed and liked or even shared? And what can you do to make a reel “go viral”? Measuring the success of your campaigns with social media monitoring is of course also important.

So there is far more at stake in social media management than just collecting followers, likes, shares and comments. It’s more about designing customized strategies and campaigns for the various social media channels and users. This is exactly what you will learn in the Social Media Management online degree program at INU. Sounds exciting, doesn’t it?

So, what are you waiting for? Get all the information about your distance learning program at INU here!

And if you have direct questions about registration, tuition fees or the course of study, arrange a non-binding consultation appointment here.

Studying Social Media Management by distance learning at INU means...

To the Study Content of your online degree program

Your path to becoming a Social Media Manager with distance learning at INU

from strategy and content creation to social media marketing and lifestyle management

zum Beispiel Modul 

Digitales Marketing & Geschäftsmodelle

zum Beispiel Modul 

Grundlagen der Betriebswirtschaftslehre

zum Beispiel Modul

Social Media Management

zum Beispiel Modul

Social Media Kampagnen

zum Beispiel Modul

Content-Produktion und -Management

zum Beispiel Modul

Journalistische Grundlagen

zum Beispiel Modul

Medienproduktion I - Video-, Bild- und Tontechnik

zum Beispiel Modul

Medienproduktion II - Audio- und Videoproduktion

zum Beispiel Modul

Social Media Marketing

zum Beispiel Modul

Influencer Marketing

zum Beispiel Modul

Ernährung & Wohlbefinden

zum Beispiel Modul

Achtsamkeit & Mental Health

zum Beispiel Modul

Fitness & Training

zum Beispiel Modul

Sustainable Fashion & Living

zum Beispiel Modul

Online Shops

zum Beispiel Modul

Luxury- & Lifestyle Marketing

zum Beispiel Modul

Sustainable Tourism

zum Beispiel Modul

Eventmanagement & -Marketing

zum Beispiel Modul

Travel Tools & Technology

1

The Business Fundamentals

With modules e.g. in:

2

The Social Media Strategy

With modules e.g. in:

3

The Social Media Content

With modules e.g. in:

4

The Social Media Production

With modules e.g. in:

5

Social Media Marketing

With modules e.g. in:

6

Focus on Fitness, Health & Food

With modules e.g. in:

7

Focus on Fashion, Living & Trends

With modules e.g. in:

8

Focus on Travel, Tourism & Events

with the modules:

Self-organized and self-determined study

At the beginning of your studies is the “Introductory project for self-organized learning”, which prepares you perfectly for your digital studies. Here you will immerse yourself in the many possibilities of optimal study organization and acquire your first skills in digital communication and collaboration. Studying online at a distance learning university is easy.

Key facts about distance learning at INU

state recognized

by the Ministry of Culture & Science NRW

accredited

by the Accreditation Council Foundation

180 ECTS

in 6 semesters - 36 months

Crediting

of courses completed elsewhere

all tests

online with laptop/ PC and Internet

without numerus clausus

or waiting semester

Fees

475 Euros per month
2,850 Euros per semester
Total 17,100 Euros

Start

Summer semester & Winter semester
(starting in 2025)

Info

Great that you want to learn
more about the study program at
INU.

Get all the information you need here!

The modules in your full-time distance learning program

Social Media Management (B.A.)

ECTS semester points
Module name
1 2 3 4 5 6
Subject area: Introduction to Self-Organized Learning*
Introductory Project for Self-Organized Learning
Subject area: Economic Skills
Fundamentals of Business Administration
5
Digital Marketing and Business Models
5
Agile Project Management
5
Business Simulation
5
Innovation Management und Entrepreneurship
5
Subject Area: Academic Work and Research Methods
Academic Work and Empirical Research Methods
8
Subject Area: Legal Skills
Legal Aspects of Social Media Management
5
Subject Area: Business English and Intercultural Competencies
Business English and Intercultural Communication
5
Subject Area: Social Media Management
Basics of Social Media Management
5
Social Media Campaigns
7
Brand and Customer Relationship Management
5
Corporate Social Responsibility in Social Media Management
5
Subject Area: Content Management
Journalistic Principles
5
Content Production and Management
5
Communication Psychology
5
Subject Area: Lifestyle Management
Lifestyle Management
5
Current Trends in the Lifestyle Sector
5
Subject Area: Influencer and Social Media Marketing
Influencer Marketing
5
Influencer Relations and Cooperations
5
Social Media Marketing and Advertising
5
Tools & Technology
Media Production I – Video, Image and Sound Technology
5
Media Production II – Audio and Video Production
5
Possible applications of AI and Technical Innovations
5
Mobile Marketing and Location-based Services
5
Subject Area: Electives
Specialisation I
15
Specialisation II
15
Subject area: Practical Skills
Case Study
5
Practical Project
8
Subject area: Bachelor Examination
Bachelor Thesis
12
Total ECTS semester points
30 30 30 30 30 30
Total overall ECTS points 180


* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

These can be chosen as the first and second Specialisation

ECTS semester points
Module name
1 2 3 4 5 6
Fitness, Health & Food
Fitness & Training
5
Nutrition & Well-being
5
Mindfulness & Mental Health
5
Fashion, Living & Trends
Sustainable Fashion & Living
5
Online Stores
5
Luxury & Lifestyle Marketing
5
Travel, Tourism & Events
Travel Tools & Technology
5
Sustainable Tourism
5
Event Management & Marketing
5

The second Specialisation may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
Personnel Psychology
Personnel Marketing and Recruiting
5
Personnel Diagnostics
5
Personnel Development and Personnel Appraisal
5
Behavioral Change and Sustainability in the Digital Transformation
Psychology of work and new forms of work
5
Digital Leadership and Management
5
Behavioral Change and Sustainability in
Digital Transformation
5
Market, Advertising and Media Psychology
Market and Advertising Psychology
5
Media Psychology
5
Methods of Psychological Market Research
5

The second Specialisation may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
International Marketing Management
Strategic Planning in International Marketing Management
5
Instruments of International Marketing Management
5
Research, Analysis and Controlling in International Marketing Management
5
International Management
Intercultural Psychology
5
International Corporate Strategy
5
International Economic Relations
5
Sustainable management
International Management of Non-Profit Organizations
5
Sustainable Business Processes, Organization and Reporting
5
Sustainable Digital Future of Work and Life
5
Graphics major
Graphic of a green line
Graphic of a one

Choose two specializations from the Social Media Management course and deepen your knowledge in two specific areas:

Graphic of a two

Or choose a focus from the study program Social Media Management and another one from the International Business Administration or Business Psychology

From the International Business Administration degree program:

or from the Business Psychology degree program:

Want to know more about what to expect during your studies?

After the part-time online degree program, you will have mastered:

  • selecting the right social media channels for your target group, e.g. Facebook, Instagram, tiktok, YouTube or LinkedIn.
  • planning social media strategies and campaigns.
  • the development of creative content and the production of audio, video and images.
  • compliance with legal and ethical guidelines in social media management.
  • establishing collaborations with influencers and influencer marketing.
  • the sensible use of AI in content management and editorial planning.
  • the measurement of campaign success through social media monitoring and analysis tools.

Would you prefer to study part-time alongside your job? Then find out more about the INU part-time Social Media Management course here. Or let us advise you directly.

Exciting career opportunities await you after graduation

With a Bachelor’s degree in Social Media Management, various career and professional paths are open to you as a manager.

WHERE? Either you work in an advertising agency and plan social media campaigns for various companies. Or you can work in the marketing department of a company and concentrate on the company’s social media presence. Or you can go straight into self-employment and work as a freelancer for agencies and/or companies.

AND IN WHICH AREA?

Strategic Social Media Management

As a social media manager, develop strategies, know trends, research keywords, keep an eye on the competition, carry out analyses and create reports on the success of campaigns in your field.

Social Media and Influencer Marketing

In addition to posts, reels and stories in the organic feed, you also create social media ads and campaigns. You may also be responsible for setting up collaborations with influencers. In influencer management, you work as a provider in agencies, for companies or directly for influencers.

Content Creation and Content Management

As a content manager, produce audio, video, text and images, create reels, stories, video and image contributions for the various social media channels. Editorial planning also falls in this area of work.

Community Management

As a community manager, you are responsible for the exchange and interaction with users in the social networks and manage the community. Studying at the INU is the best way to achieve this.

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ABEL ZERE

ABEL ZERE
Leiter Interessenten- und
Bewerber­management

[email protected]
+ 49 170 5445 514

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