6 semesters - 36 months
April 1 or October 1
295 Euro / month
Distance learning / Online
German
Do you have your A-levels in your pocket and your life takes place online? In the world of social media management, your passion becomes a profession! Do you love spending your free time on social media? Do you always have new ideas for posts, reels or stories? Why don’t you turn your hobby into a career? The Social Media Management distance learning course teaches you how to really get started online. And all this full-time!
Social media is about more than just likes. Social media management is all about the creative and strategic use of platforms such as Instagram, Twitter, Snapchat and Facebook. You will learn to create engaging content, build an online community and harness the power of social media to strengthen brands and achieve business goals. Social Media Management offers an exciting opportunity to integrate your passion for digital communication into the world of social media.
In the distance learning Bachelor of Arts Social Media Management course at the INU, you will learn about the strategies and concepts behind social media. How do you design campaigns for different age groups and interests? How do you reach your target group with compelling content? What do you do with a large supply when demand is low?
Learn how to set trends, attract attention and create a positive atmosphere for brands. In your digital playground, you develop your creative ideas and innovative strategies for the best appearance. Companies are looking for social media professionals like you! With the online course, you become a guru and bring brands into the limelight.
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Degree type: |
Bachelor of Art (B. A.) |
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Tuition fees: |
295 Euro / month 1.770Euro / semester 10,620 Euro / total no additional costs for enrollment and examinations |
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Study Duration: |
6 semesters - 36 months |
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Start of course: |
April 1 (summer semester) October 1 (winter semester) |
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Application Deadline: |
year-round |
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Language: |
German |
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Accreditation: |
Accredited by the Accreditation Council Foundation |
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Form of implementation: |
Distance learning |
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ECTS points: |
180 |
Your studies begin with an introduction to self-organized learning. It prepares you optimally for your online studies at INU; from study organization to the use of digital tools and communication.
The specialist content of the distance learning course is not just about social media, but also takes an interdisciplinary look. Courses on basic business skills, management models and marketing principles form the basis. Building on this, knowledge and skills in social media management, influencer marketing and lifestyle management are taught.
The Lasswell formula is particularly applicable to the management and implementation of social media strategies. The online course covers the entire social media workflow – from target group identification and strategy development to technical implementation on the Web. This includes monitoring campaigns using social media monitoring and analysis tools . So no more W questions remain unanswered!
You can specialize in the second part of your degree program by choosing two key areas. Scroll further down. There you can find out what options you have.
At the end of your studies, you will bring all your knowledge, skills and ideas together in your Bachelor’s thesis.
Set yourself apart by choosing two areas of expertise. These focus areas are available to you as options:
Choose two focus areas and deepen your knowledge in these areas:
You choose a specialization from the Social Media Management degree program and another from the International Business Administration or Business Psychology degree program
Here we offer you the following options:
From the International Business Administration degree program:
From the Business Psychology degree program:
Social Media Management (B.A.)
| ECTS semester points | |||||||
| Module name |
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| Subject area: Introduction to Self-Organized Learning* | |||||||
| Introductory Project for Self-Organized Learning |
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| Subject area: Economic Skills | |||||||
| Fundamentals of Business Administration |
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| Digital Marketing and Business Models |
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| Agile Project Management |
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| Business Simulation |
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| Innovation Management und Entrepreneurship |
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| Subject Area: Academic Work and Research Methods | |||||||
| Academic Work and Empirical Research Methods |
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| Subject Area: Legal Skills | |||||||
| Legal Aspects of Social Media Management |
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| Subject Area: Business English and Intercultural Competencies | |||||||
| Business English and Intercultural Communication |
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| Subject Area: Social Media Management | |||||||
| Basics of Social Media Management |
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| Social Media Campaigns |
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| Brand and Customer Relationship Management |
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| Corporate Social Responsibility in Social Media Management |
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| Subject Area: Content Management | |||||||
| Journalistic Principles |
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| Content Production and Management |
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| Communication Psychology |
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| Subject Area: Lifestyle Management | |||||||
| Lifestyle Management |
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| Current Trends in the Lifestyle Sector |
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| Subject Area: Influencer and Social Media Marketing | |||||||
| Influencer Marketing |
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| Influencer Relations and Cooperations |
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| Social Media Marketing and Advertising |
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| Tools & Technology | |||||||
| Media Production I – Video, Image and Sound Technology |
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| Media Production II – Audio and Video Production |
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| Possible applications of AI and Technical Innovations |
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| Mobile Marketing and Location-based Services |
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| Subject Area: Electives | |||||||
| Specialisation I |
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| Specialisation II |
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| Subject area: Practical Skills | |||||||
| Case Study |
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| Practical Project |
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| Subject area: Bachelor Examination | |||||||
| Bachelor Thesis |
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| Total ECTS semester points |
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| Total overall ECTS points | 180 |
* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.
These can be chosen as the first and second Spcialisation
| ECTS semester points | |||||||
| Module name |
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| Fitness, Health & Food | |||||||
| Fitness & Training |
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| Nutrition & Well-being |
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| Mindfulness & Mental Health |
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| Fashion, Living & Trends | |||||||
| Sustainable Fashion & Living |
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| Online Stores |
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| Luxury & Lifestyle Marketing |
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| Travel, Tourism & Events | |||||||
| Travel Tools & Technology |
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| Sustainable Tourism |
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| Event Management & Marketing |
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The second concentration may be chosen alternatively from the following options:
| ECTS semester points | |||||||
| Module name |
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| Personnel Psychology | |||||||
| Personnel Marketing and Recruiting |
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| Personnel Diagnostics |
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| Personnel Development and Personnel Appraisal |
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| Behavioral Change and Sustainability in the Digital Transformation | |||||||
| Psychology of work and new forms of work |
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| Digital Leadership and Management |
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| Behavioral Change and Sustainability in the Digital Transformation |
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| Market, Advertising and Media Psychology | |||||||
| Market and Advertising Psychology |
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| Media Psychology |
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| Methods of Psychological Market Research |
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The second concentration may be chosen alternatively from the following options:
| ECTS semester points | |||||||
| Module name |
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| International Marketing Management | |||||||
| Strategic Planning in International Marketing Management |
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| Instruments of International Marketing Management |
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| Research, Analysis and Controlling in International Marketing Management |
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| International Management | |||||||
| Intercultural Psychology |
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| International Corporate Strategy |
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| International Economic Relations |
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| Sustainable management | |||||||
| International Management of Non-Profit Organizations |
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| Sustainable Business Processes, Organization and Reporting |
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| Sustainable Digital Future of Work and Life |
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With a Bachelor’s degree in Social Media Management, various career paths are open to you as a manager. Work in an advertising agency, plan social media campaigns for various companies, focus on the social media presence in the marketing department of a company or start your own business.
As a social media manager, develop strategies, know trends, research keywords, keep an eye on the competition, carry out analyses and create reports on the success of campaigns in your field.
As a manager, build and maintain partnerships and collaborations with companies or influencers. In influencer management, you work as a provider in agencies, for companies or directly for influencers.
Produce audio, video, text and images as a content manager, plan, create and publish posts for social media or on the web. You have enjoyed the best training with us.
As a community manager, you are responsible for communicating with users on social networks and managing the community. Studying at INU is the best way to achieve this.
Get all the information you need here!
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