Social Media
Management
(B.A. in Accreditation)
Full-Time

Study duration

6 semesters - 36 months

Start

April 1 or October 1

Price

295 Euro / month

Form of execution

Distance learning / Online

Language

German

Social Media Management: A degree course at the Cutting Edge

Do you have your A-levels in your pocket and your life takes place online? In the world of social media management, your passion becomes a profession! Do you love spending your free time on social media? Do you always have new ideas for posts, reels or stories? Why don’t you turn your hobby into a career? The Social Media Management distance learning course teaches you how to really get started online. And all this full-time!

What is social media management all about?

Social media is about more than just likes. Social media management is all about the creative and strategic use of platforms such as Instagram, Twitter, Snapchat and Facebook. You will learn to create engaging content, build an online community and harness the power of social media to strengthen brands and achieve business goals. Social Media Management offers an exciting opportunity to integrate your passion for digital communication into the world of social media.

Why study Social Media Management at INU?

In the distance learning Bachelor of Arts Social Media Management course at the INU, you will learn about the strategies and concepts behind social media. How do you design campaigns for different age groups and interests? How do you reach your target group with compelling content? What do you do with a large supply when demand is low?

Learn how to set trends, attract attention and create a positive atmosphere for brands. In your digital playground, you develop your creative ideas and innovative strategies for the best appearance. Companies are looking for social media professionals like you! With the online course, you become a guru and bring brands into the limelight.

Start of studies possible from winter semester 2024

Your social media studies at INU offer numerous advantages:

  • The virtual degree program teaches digital skills that are in demand in business as well as in digital and strategic marketing.
  • Studying at INU promotes creative thinking and innovative solutions. You will learn how to develop creative approaches, attract attention and build a positive brand presence right from the start.

If you have already studied before, we can recognize your previous achievements under certain conditions. Just get in touch with us!

If you have any questions about registering for online studies or your tuition fees, we will be happy to provide you with personal support.

KEY FACTS & FEES

Degree type:
Bachelor of Art (B. A.)
Tuition fees:
295 Euro / month

1.770Euro / semester

10,620 Euro / total

no additional costs for enrollment and examinations
Study Duration:
6 semesters - 36 months
Start of course:
April 1 (summer semester)
October 1 (winter semester)
Application Deadline:
year-round
Language:
German
Accreditation:
in Accreditation
Form of implementation:
Distance learning
ECTS points:
180

Would you prefer to work and study part-time? We also offer a part-time social media course.

Your course content in social media at the interface of Strategy, Management & Production

Your studies begin with an introduction to self-organized learning. It prepares you optimally for your online studies at INU; from study organization to the use of digital tools and communication.

The specialist content of the distance learning course is not just about social media, but also takes an interdisciplinary look. Courses on basic business skills, management models and marketing principles form the basis. Building on this, knowledge and skills in social media management, influencer marketing and lifestyle management are taught.

"Who says what via which channel to whom and with what effect?"

The Lasswell formula is particularly applicable to the management and implementation of social media strategies. The online course covers the entire social media workflow – from target group identification and strategy development to technical implementation on the Web. This includes monitoring campaigns using social media monitoring and analysis tools . So no more W questions remain unanswered!

You can specialize in the second part of your degree program by choosing two key areas. Scroll further down. There you can find out what options you have.

At the end of your studies, you will bring all your knowledge, skills and ideas together in your Bachelor’s thesis.  

Social media and lifestyle management - specialize!

Set yourself apart by choosing two areas of expertise. These focus areas are available to you as options:

Graphics major
Graphic of a green line
Graphic of a green line
Graphic of a one

Option 1:

Choose two focus areas and deepen your knowledge in these areas:

Graphic of a two

Option 2:

You choose a specialization from the Social Media Management degree program and another from the International Business Administration or Business Psychology degree program

Here we offer you the following options:
From the International Business Administration degree program:

From the Business Psychology degree program:

The modules and content of your part-time degree program

Social Media Management (B.A.)

ECTS semester points
Module name
1 2 3 4 5 6
Subject area: Introduction to Self-Organized Learning*
Introductory Project for Self-Organized Learning
Subject area: Economic Skills
Fundamentals of Business Administration
5
Digital Marketing and Business Models
5
Agile Project Management
5
Business Simulation
5
Innovation Management und Entrepreneurship
5
Subject Area: Academic Work and Research Methods
Academic Work and Empirical Research Methods
8
Subject Area: Legal Skills
Legal Aspects of Social Media Management
5
Subject Area: Business English and Intercultural Competencies
Business English and Intercultural Communication
5
Subject Area: Social Media Management
Basics of Social Media Management
5
Social Media Campaigns
7
Brand and Customer Relationship Management
5
Corporate Social Responsibility in Social Media Management
5
Subject Area: Content Management
Journalistic Principles
5
Content Production and Management
5
Communication Psychology
5
Subject Area: Lifestyle Management
Lifestyle Management
5
Current Trends in the Lifestyle Sector
5
Subject Area: Influencer and Social Media Marketing
Influencer Marketing
5
Influencer Relations and Cooperations
5
Social Media Marketing and Advertising
5
Tools & Technology
Media Production I – Video, Image and Sound Technology
5
Media Production II – Audio and Video Production
5
Possible applications of AI and Technical Innovations
5
Mobile Marketing and Location-based Services
5
Subject Area: Electives
Specialisation I
15
Specialisation II
15
Subject area: Practical Skills
Case Study
5
Practical Project
8
Subject area: Bachelor Examination
Bachelor Thesis
12
Total ECTS semester points
30 30 30 30 30 30
Total overall ECTS points 180


* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

These can be chosen as the first and second Spcialisation

ECTS semester points
Module name
1 2 3 4 5 6
Fitness, Health & Food
Fitness & Training
5
Nutrition & Well-being
5
Mindfulness & Mental Health
5
Fashion, Living & Trends
Sustainable Fashion & Living
5
Online Stores
5
Luxury & Lifestyle Marketing
5
Travel, Tourism & Events
Travel Tools & Technology
5
Sustainable Tourism
5
Event Management & Marketing
5

The second concentration may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
Personnel Psychology
Personnel Marketing and Recruiting
5
Personnel Diagnostics
5
Personnel Development and Personnel Appraisal
5
Behavioral Change and Sustainability in the Digital Transformation
Psychology of work and new forms of work
5
Digital Leadership and Management
5
Behavioral Change and Sustainability in the
Digital Transformation
5
Market, Advertising and Media Psychology
Market and Advertising Psychology
5
Media Psychology
5
Methods of Psychological Market Research
5

The second concentration may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
International Marketing Management
Strategic Planning in International Marketing Management
5
Instruments of International Marketing Management
5
Research, Analysis and Controlling in International Marketing Management
5
International Management
Intercultural Psychology
5
International Corporate Strategy
5
International Economic Relations
5
Sustainable management
International Management of Non-Profit Organizations
5
Sustainable Business Processes, Organization and Reporting
5
Sustainable Digital Future of Work and Life
5

After the part-time online degree program, you will have mastered:

  • selecting the right social media channels for your target group, e.g. Facebook, Instagram, YouTube, Xing or LinkedIn.
  • the planning of social media strategies and campaigns.
  • the development of creative content and the production of audio, video and images.
  • compliance with legal and ethical guidelines in social media management.
  • establishing collaborations with influencers and communicating with them.
  • the sensible use of AI in content management and editorial planning.
  • the measurement of campaign success through social media monitoring and analysis tools.

An exciting career awaits you after graduating in Social Media Management:

With a Bachelor’s degree in Social Media Management, various career paths are open to you as a manager. Work in an advertising agency, plan social media campaigns for various companies, focus on the social media presence in the marketing department of a company or start your own business.

Strategic Social Media Management

As a social media manager, develop strategies, know trends, research keywords, keep an eye on the competition, carry out analyses and create reports on the success of campaigns in your field.

Influencer and Social Media Marketing

As a manager, build and maintain partnerships and collaborations with companies or influencers. In influencer management, you work as a provider in agencies, for companies or directly for influencers.

Content Creation and Content Management

Produce audio, video, text and images as a content manager, plan, create and publish posts for social media or on the web. You have enjoyed the best training with us.

Community Management

As a community manager, you are responsible for communicating with users on social networks and managing the community. Studying at INU is the best way to achieve this.

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