8 Semester - 48 Monate
April 1 or October 1
225 Euro / Monat
Distance learning / Online
German
If you are interested in topics such as market and consumer behavior, organizational psychology or personnel management with employee development and retention or the improvement of employee satisfaction in companies, the Business Psychology course at INU is just right for you.
Getting started with our distance learning program is easy. At INU, your journey to a Bachelor’s degree in Business Psychology is online, flexible and perfect for working people. You can organize your part-time learning journey from anywhere and fitting to your schedule.
Business psychology is an interdisciplinary field that applies the findings of psychology to the world of business and organizations. The aim is to gain a deeper understanding of human behavior in economic contexts. This includes topics such as employee motivation, team dynamics, leadership, marketing psychology and organizational development.
By applying psychological principles in business areas such as human resources, marketing and management, business psychology helps to develop more effective strategies, increase job satisfaction and promote the success of companies. Overall, business psychology represents a bridge between psychology and business, which serves to understand and improve human behaviour in organizational contexts.
Studying business psychology gives you the opportunity to apply psychological principles in economic and organizational contexts. You will develop a deep understanding of human behavior in companies, which not only promotes your personal development, but also opens up a wide range of career opportunities.
This discipline opens doors to various career paths, including human resources, marketing, organizational development and management consulting. The knowledge acquired and the skills developed can be used in many different ways and are in great demand in various professional environments.
The best thing about your online studies? Our acceptance into the degree program is uncomplicated. This means that you can study with us without any NC or waiting semesters!
The structure of the Business Psychology (B.Sc.) course corresponds with the recommendations of the Gesellschaft für angewandte Wirtschaftspsychologie e.V. (GWPs) and the Berufsverband Deutscher Psychologinnen und Psychologen (BDP) and is recognized accordingly.
We will be happy to advise you personally on the content, requirements, formalities, degree programs, tuition fees and costs and registration.
If you have already studied, there is the possibility of credit transfer. We also be happy to help you with this. Simply contact us before or after admission.
Our online introductory project prepares you optimally for your digital studies, gives you insights into business and legal topics and makes it easier for you to start your part-time studies.
In the first semesters, you will learn the basics of economics, build your knowledge base and skills in employment law and also position yourself internationally with business English and intercultural communication. You will also analyze business and corporate ethics from a psychological perspective. Building on the basics, you will then deal with topics such as communication psychology, social psychology and developmental psychology and have the opportunity to delve deeper into the subject matter in an empirical research project and a practical project. . With the choice of two focal points shape your career right from the start.
From the fourth semester onwards, you choose two focus fields and specialize for your Bachelor’s degree. There are plenty of options – and not just regarding the business sector. You have two options:
You select a specialisation from the Business Psychology degree program as well as another specialisation from another Bachelor's degree program. Here we currently offer you the following cross-course selection options:
From the Psychology degree program
From the International Business Administration degree program
| ECTS points per semester | |||||||||
| Module name |
|
||||||||
| Subject area: Introduction to Self-Organized Learning * | |||||||||
| Introduction project for self-organized learning |
|
||||||||
| Subject area: Fundamentals of Economics | |||||||||
| Fundamentals of Business Administration |
|
||||||||
| External and Internal Accounting |
|
||||||||
| Subject area: Statistics and Scientific and Research Methodology | |||||||||
| Statistics I |
|
||||||||
| Statistics II |
|
||||||||
| Scientific work and empirical research methods |
|
||||||||
| Business Intelligence and Data Science Management |
|
||||||||
| Empirical Research Methods II |
|
||||||||
| Subject area: Legal Competencies | |||||||||
| Civil Law and Labor Law |
|
||||||||
| Subject area: Business English and Intercultural Competencies | |||||||||
| Business English and Intercultural Communication |
|
||||||||
| Business and Corporate Ethics |
|
||||||||
| Subject area: Practical Competencies | |||||||||
| Empirical research project |
|
||||||||
| Practical Project |
|
||||||||
| Communication Psychology |
|
||||||||
| Subject area: Business Psychology and Psychology | |||||||||
| General Psychology I |
|
||||||||
| General Psychology II |
|
||||||||
| Business Psychology |
|
||||||||
| Social Psychology |
|
||||||||
| Personality and differential psychology |
|
||||||||
| Basics of test theory and psychological diagnostics |
|
||||||||
| Biological psychology |
|
||||||||
| Clinical Psychology in Working Life |
|
||||||||
| Developmental Psychology |
|
||||||||
| Subject area: Elective subjects | |||||||||
| Concentration I |
|
||||||||
| Concentration II |
|
||||||||
| Subject area: Bachelor examination | |||||||||
| Bachelor thesis |
|
||||||||
| Total ECTS points per semester |
|
||||||||
| Total ECTS points | 180 |
* The introductory project on self-organized learning is an optional, extracurricular module that can be
before the start of the lecture period is aimed at first-year students and provides knowledge about the
online systems to be used in the course of study as well as methods for self-organization.
These can be used as 1. and 2. concentration to be chosen
| ECTS points per semester | |||||||
| Module name |
|
||||||
| Personnel Psychology | |||||||
| Personnel marketing and recruiting |
|
||||||
| Personnel Diagnostics |
|
||||||
| Personnel development and personnel appraisal |
|
||||||
| Psychology of Change and the Digital Transformation | |||||||
| Psychology of work and new forms of work |
|
||||||
| Digital leadership and management |
|
||||||
| Behavioral Change and Sustainability in the Digital Transformation |
|
||||||
| Market, Advertising and Media Psychology | |||||||
| Market and advertising psychology |
|
||||||
| Media Psychology |
|
||||||
| Methods of psychological market research |
|
| ECTS points per semester | |||||||||
| Module name |
|
||||||||
| Clinical Psychology | |||||||||
| Clinical psychological intervention |
|
||||||||
| Clinical psychology of young people |
|
||||||||
| Psychosomatics |
|
||||||||
| Health Psychology | |||||||||
| Fundamentals of Health Behavior |
|
||||||||
| Health Promotion, Prevention and Rehabilitation in a Corporate Environment |
|
||||||||
| Health Promotion in Practice |
|
| ECTS points per semester | |||||||||
| Module name |
|
||||||||
| International Marketing Management | |||||||||
| Strategic Planning in International Marketing Management |
|
||||||||
| Instruments of International Marketing Management |
|
||||||||
| Research, Analysis and Controlling in International Marketing Management |
|
||||||||
| International Management | |||||||||
| Intercultural Psychology |
|
||||||||
| International Corporate Strategy |
|
||||||||
| International Economic Relations |
|
||||||||
| Sustainable management | |||||||||
| International Management of Non-Profit Organizations |
|
||||||||
| Sustainable Business Processes, Organization and Reporting |
|
||||||||
| Sustainable Digital Future of Work and Life |
|
Remark: If you choose the option of part-time study, you will have the opportunity to pursue your studies unhindered by your work while studying, and still have enough time to study.
With a degree in Business Psychology from INU University of Applied Sciences, you have the best prerequisites for a successful career or for studying further Master’s programs.
Graduates of the part-time Business Psychology course have a wide range of career opportunities in various fields, especially in the course of the digital transformation of work processes. An exciting journey lies ahead of you. Below are some of the areas in which you can apply your expertise after graduating from the INU:
Accompany employees through various phases of corporate change by preparing them for changing tasks with advice, coaching, seminars and training. In this way, you will contribute to the modernization of the company.
As a specialist in the HR department, you look for professionally and personally suitable personnel for newly created or vacant positions. Your business psychology know-how is used throughout the entire selection process.
Thanks to your knowledge of applied advertising psychology, you are in good hands in marketing. You will take responsibility for the successful positioning of companies, products and services on national and international markets. In marketing, you control the use of advertising measures and contribute to the company’s success story.
|
Degree type: |
Bachelor of Science (B.Sc.) |
|
Tuition fees: |
225 Euro / month 10,800 Euro / total no additional costs for enrollment and examinations |
|
Study Duration: |
8 semesters - 48 months |
|
Start of course: |
April 1 (summer semester) |
|
Application Deadline: |
year-round |
|
Language: |
German |
|
Accreditation: |
Accredited by the Accreditation Council Foundation |
|
Form of implementation: |
Distance learning |
|
ECTS points: |
180 |
Get all the information you need here!
Under the auspices of
INU – Innovative University AG
State-recognized and accredited
