International
Business
Administration (B.A.)
Full-time

Study Duration:

6 semesters - 36 months

Start

1st April or 1st October

Fee

445 Euro / month

Form of implementation:

Distance learning / Online

Language

English

Would you like to take on management responsibility and learn how to set up companies internationally for the future?

The Bachelor’s degree in International Business Administration (B.A.) by distance learning is the ideal choice for anyone who wants to face the challenges of the business world with ambition.

And all of this as Full-Time Online Study! If you want to study part-time, you will find all information about our Part-Time OnlineBachelor Programme International Business Administration here.

What is International Business Administration about?

International Business Administration covers the analysis and management of business processes and corporate strategies in a global context. This includes areas such as corporate strategy, intercultural skillsbusiness knowledge, legal frameworkfinancing and controlling, marketing and sales as well as sustainable and international managementto successfully position and manage companies on international markets.

In our digital Bachelor’s degree program, you will not only learn how companies work, but also how they can operate successfully on a global scale.

At our university, you will learn about the requirements of digitization and sustainabilityon companies of the future, what successful processes for transformation and optimization look like, how international marketing, finance and human resources are applied in practice and how psychology in businesscan be used in business.

Sounds interesting, doesn’t it? If you would like to find out more about the Bachelor’s degree or digital studies at our online university, then arrange a consultation directly here or have our digital brochure on distance learning at the INU sent to you.

About the content of your online degree program

Your path to international business administration with a bachelor's degree in distance learning at INU

From business knowledge to legal and intercultural skills to business management practice

Im Modul Grundlagen der Betriebswirtschaftslehre

lernst du alle Unternehmensbereiche kennen;

von Unternehmensstrategie, Finanzierung, Einkauf und Logistik

bis Marketing, Vertrieb & Controlling.

Im Modul Mikro- & Makroökonomie

lernst du wie Unternehmen als kleine Wirtschaftseinheit und

im großen, volkswirtschaftlichen Kontext funktionieren.

In den Modulen Wirtschaftsmathematik und Statistik I & II

werden alle Grundlagen für das Verständnis von

Unternehmensentwicklung, Finanzierung und Controlling gelegt.

Im Modul Bürgerliches Recht & Arbeitsrecht

lernst du alles über das Privatrecht, das Arbeitsrecht

sowie damit verbundene Verträge, Vorschriften, Rechte und Gesetze. 

Im Modul Handels- & Gesellschaftsrecht

verstehst du, was sich hinter den begriffen Kaufmann, Handelsfirma,

kaufmännischem Rechtsverkehr und Gesellschaftsformen verbirgt.

Im Modul Wirtschaftsenglisch & interkulturelle Kompetenzen

erweiterst du dein Englisch um Business English und wirst verhandlungssicher,

und du lernst kulturelle Besonderheiten im internationalen Wirtschaftskontext kennen. 

Im Modul Wirtschafts- & Unternehmensethik

werden ethische Fragestellungen bei Entscheidungen in Unternehmen

und Fragen von Globalisierung und Nachhaltigkeit beleuchtet.

Im Modul Agiles Projektmanagement

treten Methoden des agilen Arbeitens wie hybrides Projektmanagement

oder Scrum den vergleich zum klassischen Projektmanagement an.

Im Modul Unternehmensplanspiel

kommen alle Prinzipien und Methoden praktisch in einem fiktiven Unternehmensspiel zum Einsatz. 

Im Modul Digitales Marketing & Geschäftsmodelle 

dreht sich alles um Online Marketing mit SEA, SEO, Social Ads, E-Mail Marketing & co.

 

Im Module International Corporate Communication

lernst du wie Unternehmen mit ihren Mitarbeitenden im Unternehmen und

mit Kunden außerhalb des Unternehmens kommunizieren, und das auf globaler Ebene. 

Im Modul Digitale Transformation

setzt du dich mit den Herausforderungen und Möglichkeiten der Digitalisierung

im Unternehmen, der Wirtschaft & Industrie  und Gesellschaft auseinander.

Im Modul Strategische Planung im internationalen Marketing

stehen die internationale Entwicklung und Vermarktung eines Unternehmens im Mittelpunkt.

Im Modul Instrumente des internationalen Marketings

schaust du dir Marketingmaßnahmen und -strategien für globale Märkte an.

Im Modul Forschung, Analyse & Controlling im internationalen Marketing

werden diese Methoden und Prozesse des Marketingmanagements auf internationaler Ebene beleuchtet.

Im Modul Intercultural Psychology

liegt der Fokus auf interkulturellem Management und interkultureller Kommunikation.

Im Modul International Corporate Strategy

geht es um internationale Strategiefindung und strategisches Denken und Handeln im globalen Kontext.

Im Modul International Economic Relations

setzt du dich mit den Besonderheiten internationaler Wirtschaftsbeziehungen

und internationaler Zusammenarbeit und Integration auseinander.

Im Modul Internationales Management von Non-Profit Organisationen

geht es um Strategien, Fundraising, Marketing, Finanzmanagement und Controlling für Non-Profit Unternehmen.

Im Modul nachhaltige Geschäftsprozesse und Organisation

stehen die internen Prozesse eines Unternehmens im Mittelpunkt; wie also ein Unternehmen intern und extern nachhaltig agieren kann.

Im Modul nachhaltige digitale Zukunft von Arbeit und Leben

dreht sich alles um Arbeit 4.0 und Arbeitsformen und Arbeitsorganisation im digitalen Zeitalter. 

im Schwerpunkt Personalpsychologie

geht es um Personalmarketing und Recruiting sowie Personaldiagnostik und Personalentwicklung und Personalbeurteilung.

der Schwerpunkt Psychologie des Wandels und der digitalen Transformation

beschäftigt sich mit den Themenfeldern Psychologie der Arbeit und neuer Arbeitsformen, digitaler Führung im Management

und Verhaltensveränderung und Nachhaltigkeit in der digitalen Transformation.

Im Schwerpunkt Markt-, Werbe- und Medienpsychologie 

dreht sich alles um Markt- und Werbepsychologie, Medienpsychologie und Methoden der psychologischen Marktforschung.

1

The Start:
Business Knowledge

e.g. with Modules in

2

Legal Skills

e.g. with Modules in

3

Intercultural Skills

e.g. with Modules in

4

Practical
Skills

e.g. with Modules in

5

Business Practice

e.g. with Modules in

6

Focus Area
Internationales Marketing
Management

With Modules in

7

Focus Area International Management

With Modules in

8

Focus Area Sustainable Management

with the modules:

9

Alternative: Focus Area Business Psychology

with the modules:

You study in a self-organized and self-determined way!

In the first phase, the “Introductory project for self-organized learning” prepares you to organize the coming semesters independently and to access all information from any location. You will acquire skills in digital communication and collaboration. This makes your start into digital studies much easier.

Studying international business administration by distance learning at INU means...

Key facts about distance learning at INU

state recognized

by the Ministry of Culture & Science NRW

accredited

by the Accreditation Council Foundation

180 ECTS

in 6 semesters - 36 months

Crediting

of courses completed elsewhere

all tests

online with laptop/ PC and Internet

without numerus clausus

or waiting semester

Fees

445 euros per month
2,670 euros per semester
Total 16.020 euros

Start

Summer Semester & Winter Semester

Studying Business Administration at INU: digital & flexible

Prof. Eckehard Krah on digital studies at INU and how online studies at our university work with short learning videos and live online teaching. Tune in!

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Great that you want to learn
more about the study program at
INU.

Get all the information you need here!

The modules and content of your part-time degree program

International Business Administration (B.A.)

ECTS semester points
Module name
1 2 3 4 5 6
Subject area: Introduction to Self-Organized Learning *
Introductory Project for Self-Organized Learning
Subject area: Fundamentals of Economics
Fundamentals of Business Administration
5
Microeconomics
5
External and Internal Accounting
5
Macroeconomics
5
Subject area: Mathematics, Statistics and Research Methods
Business Mathematics
5
Statistics I
5
Academic Work and Empirical Research Methods
8
Business Intelligence and Data Science Management
5
Subject Area: Legal Skills
Civil Law and Labor Law
5
Commercial and Corporate Law
5
Subject Area: Business English and Intercultural Competencies
Business English and Intercultural Communication
5
Business and Corporate Ethics
5
Subject area: Practical Skills
Agile Project Management
5
Practical Project
5
Business Simulation
5
Subject area: Business Practice
Digital Marketing and Business Models
5
International Human Resources Management
5
International Corporate Communication and Relationship Management
5
Financial Analysis
5
International Strategic Management
5
Psychology of Communication
5
Corporate Accounting and Taxation
5
Digital Transformation
5
International Supply Chain Management
5
International Sales Management
5
Innovation Management und Entrepreneurship
5
Systemic Coaching
5
Subject Area: Electives
Specialisation I
15
Specialisation II
15
Subject area: Bachelor examination
Bachelor thesis
12
Total ECTS semester points
30 33 30 30 30 27
Total overall ECTS points 180

* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

These can be chosen as the first and second Focus Area

ECTS semester points
Module name
1 2 3 4 5 6
International Marketing Management
Strategic Planning in International Marketing Management
5
Instruments of International Marketing Management
5
Research, Analysis and Controlling in International Marketing Management
5
International Management
Intercultural Psychology
5
International Corporate Strategy
5
International Economic Relations
5
Sustainable management
International Management of Non-Profit Organizations
5
Sustainable Business Processes, Organization and Reporting
5
Sustainable Digital Future of Work and Life
5

The second Specialisation may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
Personnel Psychology
Personnel Marketing and Recruiting
5
Personnel Diagnostics
5
Personnel Development and Personnel Appraisal
5
Behavioral Change and Sustainability in Digital Transformation
Psychology of Work and new Forms of Work
5
Digital Leadership and Management
5
Behavioral Change and Sustainability in
Digital Transformation
5
Market, Advertising and Media Psychology
Market and Advertising Psychology
5
Media Psychology
5
Methods of Psychological Market Research
5
Graphics major
Graphic of a green line
Graphic of a one

Choose two specializations from the International Business Administration degree program and deepen your knowledge in two internationally oriented areas:

Graphic of a two

You choose a specialization from the International Business Administration degree program and another specialization from the digital Bachelor's degree program in Business Psychology:

Want to know more about what to expect during your studies?

After studying International Business Administration online

  • you have acquired essential future-oriented skills such as analytical, strategic and systemic thinking
  • you got to know New Work forms and methods of working
  • you can develop international corporate strategies and transform them into global marketing measures
  • are you familiar with sustainable management and marketing
  • verstehst du die Herausforderungen und unendlichen Möglichkeiten der digitalen Transformation
  • are you ready with your intercultural understanding to shape companies on an international stage
  • the many practical and application modules will prepare you seamlessly for your entry into everyday business life
  • you have an advantage when applying for your dream job by specializing in two areas!

Would you prefer to study part-time alongside your job? Then find out more about the INU part-time degree program in International Business Administration here. Or let us advise you directly.

Exciting career opportunities await you after graduation

A Bachelor’s degree in International Business Administration opens up various career and professional paths as a manager.

WHERE? Either you work in one of the divisions of an international company or group, or you go into management consultancy and advise various companies on possible international strategies, or you opt for a career in marketing management.

AND IN WHICH AREAS?

Business Development Management

Here you play a key role in shaping the future development of a company. Recognizing trends at an early stage, continuously monitoring markets and developing successful market entry strategies – these are all part of your job.

Marketing Management

As a marketing manager, you adapt international campaigns to country-specific circumstances, define goals and develop strategies and measures within the budget and time frame.

This activity is possible both within the company and in an internationally operating advertising agency.

Sustainability Management

Responsibility for sustainability management: You ensure compliance with internal and external standards and develop strategies to reduce CO2 emissions and increase sustainability.

This activity is possible both in companies and in management consulting.

Other fields

  • Brand Management
  • Controlling
  • Sales Management
  • Purchasing and Logistics
  • Management Consultancy

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