8 Semester - 48 Monate
April 1 or October 1
225 Euro / Monat
Distance learning / Online
German
Are you working and feel at home in the online world? Then turn your passion for social media into a profession with this part-time course! Develop creative ideas and innovative strategies for a successful business presence in the digital world with your online Bachelor’s degree. Learn how to develop effective strategies and put brands in the spotlight as a social media manager – all while working part-time!
In the part-time Bachelor Social Media Management at INU, you will learn the strategies and concepts behind social media in experiential modules. How do you design targeted campaigns for different target groups and interests? How do you reach your target group online with compelling content? We will answer all these questions so that you can get started as a manager in the field of social networks.
We provide you with the tools you need for a comfortable study program, so you can stay in your job during your studies. If you have any questions about registration, tuition fees or the application process, we will be happy to help you.
The course content and modules in the part-time distance learning program not only cover social media, but also offer insights beyond that professional field. Basic business skills, management models and marketing principles form the basis. This is followed by training in social media management, influencer marketing and lifestyle management. A module in media and cultural studies rounds off your studies.
The part-time distance learning course covers the entire social media workflow – from target group identification and strategy development to technical implementation on the Web. Monitoring of campaigns using social media analysis tools is included. Start your part-time studies at our Online University conveniently and flexibly now!
In your part-time studies, you decide which area you would like to specialize in. Perhaps your current job is already laying the foundation for your specialization? Choose your focus and deepen your knowledge and skills:
Choose two specializations from these three areas:
You choose a specialization from the Social Media Management degree program and another specialization from the International Business Administration or Business Psychology degree program. Here we offer you the following options:
From the International Business Administration degree program:
From the Business Psychology degree program:
These focus areas allow you to expand your knowledge and prepare you for themultifaceted requirements of the social media landscape .
Social Media Management (B.A.)
| ECTS semester points | |||||||||
| Module name |
|
||||||||
| Subject area: Introduction to Self-Organized Learning* | |||||||||
| Introductory Project for Self-Organized Learning |
|
||||||||
| Subject area: Economic Skills | |||||||||
| Fundamentals of Business Administration |
|
||||||||
| Digital Marketing and Business Models |
|
||||||||
| Agile Project Management |
|
||||||||
| Business Simulation |
|
||||||||
| Innovation Management und Entrepreneurship |
|
||||||||
| Subject Area: Academic Work and Research Methods | |||||||||
| Academic Work and Empirical Research Methods |
|
||||||||
| Subject Area: Legal Skills | |||||||||
| Legal Aspects of Social Media Management |
|
||||||||
| Subject Area: Business English and Intercultural Competencies | |||||||||
| Business English and Intercultural Communication |
|
||||||||
| Subject Area: Social Media Management | |||||||||
| Basics of Social Media Management |
|
||||||||
| Social Media Campaigns |
|
||||||||
| Brand and Customer Relationship Management |
|
||||||||
| Corporate Social Responsibility in Social Media Management |
|
||||||||
| Subject Area: Content Management | |||||||||
| Journalistic Principles |
|
||||||||
| Content Production and Management |
|
||||||||
| Communication Psychology |
|
||||||||
| Subject Area: Lifestyle Management | |||||||||
| Lifestyle Management |
|
||||||||
| Current Trends in the Lifestyle Sector |
|
||||||||
| Subject Area: Influencer and Social Media Marketing | |||||||||
| Influencer Marketing |
|
||||||||
| Influencer Relations and Cooperations |
|
||||||||
| Social Media Marketing and Advertising |
|
||||||||
| Tools & Technology | |||||||||
| Media Production I – Video, Image and Sound Technology |
|
||||||||
| Media Production II – Audio and Video Production |
|
||||||||
| Possible applications of AI and Technical Innovations |
|
||||||||
| Mobile Marketing and Location-based Services |
|
||||||||
| Subject Area: Electives | |||||||||
| Specialisation I |
|
||||||||
| Specialisation II |
|
||||||||
| Subject area: Practical Skills | |||||||||
| Case Study |
|
||||||||
| Practical Project |
|
||||||||
| Subject area: Bachelor Examination | |||||||||
| Bachelor Thesis |
|
||||||||
| Total ECTS semester points |
|
||||||||
| Total overall ECTS points | 180 |
* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.
These can be chosen as the first and second Spcialisation
| ECTS semester points | |||||||||
| Module name |
|
||||||||
| Fitness, Health & Food | |||||||||
| Fitness & Training |
|
||||||||
| Nutrition & Well-being |
|
||||||||
| Mindfulness & Mental Health |
|
||||||||
| Fashion, Living & Trends | |||||||||
| Sustainable Fashion & Living |
|
||||||||
| Online Stores |
|
||||||||
| Luxury & Lifestyle Marketing |
|
||||||||
| Travel, Tourism & Events | |||||||||
| Travel Tools & Technology |
|
||||||||
| Sustainable Tourism |
|
||||||||
| Event Management & Marketing |
|
The second concentration may be chosen alternatively from the following options:
| ECTS semester points | |||||||
| Module name |
|
||||||
| Personnel Psychology | |||||||
| Personnel Marketing and Recruiting |
|
||||||
| Personnel Diagnostics |
|
||||||
| Personnel Development and Personnel Appraisal |
|
||||||
| Behavioral Change and Sustainability in the Digital Transformation | |||||||
| Psychology of work and new forms of work |
|
||||||
| Digital Leadership and Management |
|
||||||
| Behavioral Change and Sustainability in the Digital Transformation |
|
||||||
| Market, Advertising and Media Psychology | |||||||
| Market and Advertising Psychology |
|
||||||
| Media Psychology |
|
||||||
| Methods of Psychological Market Research |
|
The second concentration may be chosen alternatively from the following options:
| ECTS semester points | |||||||
| Module name |
|
||||||
| International Marketing Management | |||||||
| Strategic Planning in International Marketing Management |
|
||||||
| Instruments of International Marketing Management |
|
||||||
| Research, Analysis and Controlling in International Marketing Management |
|
||||||
| International Management | |||||||
| Intercultural Psychology |
|
||||||
| International Corporate Strategy |
|
||||||
| International Economic Relations |
|
||||||
| Sustainable management | |||||||
| International Management of Non-Profit Organizations |
|
||||||
| Sustainable Business Processes, Organization and Reporting |
|
||||||
| Sustainable Digital Future of Work and Life |
|
The future is waiting for you: With your Bachelor’s degree in Social Media Management, you can pursue numerous career paths. Either you spice up your current job and look for new tasks here or you go completely new ways.
After your studies, you may feel just as much at home in an advertising agency as in a company. Or you can switch to the marketing department within a company and focus on social media campaigns and the entire social media presence, or you can start your own business. Many exciting areas of application are open to you:
Develop social media strategies, know trends, research keywords, keep an eye on the competition and create reports on campaign success.
As a manager, build and maintain partnerships and collaborations with companies or other influencers. And in your chosen lifestyle areas of fitness, fashion or travel.
Write and produce audio, video, text and images for social media, e.g. for Facebook, Instagram, YouTube, Xing or Linkedin or for the web as a content manager. You don’t just want to write texts, you want to organize and plan? Editorial plans and SEO are also on your agenda.
As a Community Manager, you will be responsible for up-to-date communication with users on social networks such as Facebook, Instagram, YouTube, Xing or Linkedin.
|
Degree type: |
Bachelor of Art (B. A.) |
|
Tuition fees: |
225 Euro / month 1.350Euro / semester 10,800 Euro / total no additional costs for enrollment and examinations |
|
Study Duration: |
8 semesters - 48 months |
|
Start of course: |
April 1 (summer semester) October 1 (winter semester) |
|
Application Deadline: |
year-round |
|
Language: |
German |
|
Accreditation: |
Accredited by the Accreditation Council Foundation |
|
Form of implementation: |
Distance learning |
|
ECTS points: |
180 |
Get all the information you need here!
Under the auspices of
INU – Innovative University AG
State-recognized and accredited
