Social Media
Management (B.A.)
Part-time

Duration of study

8 semesters - 48 months

Start

1st April or
1st October
(starting in 2025)

Fee

405 Euro / month

Form of implementation

Distance learning / Online

Language

English
(starting in 2025)

Study remote and break new ground:
Part-time study program Social Media Management

Are you already working and feel at home in social media? Then turn your passion into a profession with a part-time degree course in Social Media Management! Become a social media manager with our online Bachelor’s degree program and develop creative ideas and innovative strategies for a successful presence in the digital world. Learn how to develop effective social media strategies for your company and put brands in the spotlight – all while working part-time!

If you prefer to study full-time, you can here find all the information about the Social Media Management full-time course.

What is social media management all about?

All companies need social media and everbody has many questions. How are trends set? How do I determine my target group and how do I best reach them? How do I develop a social media strategy and what are social media campaigns? What does content creation or content management mean? And how does social media monitoring work?

Social media management is about more than just followers, likes, shares and comments. It’s about developing suitable strategies and campaigns for the various social media channels. You play different content on LinkedIn than on instagram or tiktok or facebook. The trick is to address your target group with the right content – in images, texts or videos.

This is exactly what you will learn in the part-time distance learning course in Social Media Management. Sounds exciting, doesn’t it?

So, what are you waiting for? Get all the information you need about studying online at INU here! 

In order for you to stay in your job during your studies, we will provide you with the tools you need for a relaxed and flexible study programme. If you have any questions about registration, tuition fees or the application process, we will be happy to help you.

Studying Social Media Management part-time at INU means...

To the content of your online degree program

Your path to becoming a Social Media Manager in distance learning at INU

from strategy and content creation to social media marketing and lifestyle management

zum Beispiel Modul 

Digitales Marketing & Geschäftsmodelle

zum Beispiel Modul 

Grundlagen der Betriebswirtschaftslehre

zum Beispiel Modul

Social Media Management

zum Beispiel Modul

Social Media Kampagnen

zum Beispiel Modul

Content-Produktion und -Management

zum Beispiel Modul

Journalistische Grundlagen

zum Beispiel Modul

Medienproduktion I - Video-, Bild- und Tontechnik

zum Beispiel Modul

Medienproduktion II - Audio- und Videoproduktion

zum Beispiel Modul

Social Media Marketing

zum Beispiel Modul

Influencer Marketing

zum Beispiel Modul

Ernährung & Wohlbefinden

zum Beispiel Modul

Achtsamkeit & Mental Health

zum Beispiel Modul

Fitness & Training

zum Beispiel Modul

Sustainable Fashion & Living

zum Beispiel Modul

Online Shops

zum Beispiel Modul

Luxury- & Lifestyle Marketing

zum Beispiel Modul

Sustainable Tourism

zum Beispiel Modul

Eventmanagement & -Marketing

zum Beispiel Modul

Travel Tools & Technology

1

The Business Fundamentals

With modules e.g. in:

2

The Social Media Strategy

With modules e.g. in:

3

The Social Media Content

With modules e.g. in:

4

The Social Media Production

With modules e.g. in:

5

Social Media Marketing

With modules e.g. in:

6

Focus on Fitness, Health & Food

With modules e.g. in:

7

Focus on Fashion, Living & Trends

With modules e.g. in:

8

Focus on Travel, Tourism & Events

with the modules:

Self-determined and flexible online studying

The part-time course begins with the “Introductory project for self-organized learning”, which offers you optimal preparation for your distance learning course. In addition to an introduction to all communication tools used in digital studies, the module focuses on learning techniques for online and offline studies. And of course there are also a few tips on self-management and time management.

Key facts about distance learning at INU

state recognized

by the Ministry of Culture & Science NRW

accredited

by the Accreditation Council Foundation

180 ECTS

in 8 semesters - 48 months

Crediting

of courses completed elsewhere

all tests

online with laptop/ PC and Internet

without numerus clausus

or waiting semester

Fees

405 Euros per month
2,430 Euros per semester
Total 19,440 Euros

Start

Summer semester & winter semester

Info

Great that you want to learn
more about the study program at
INU.

Get all the information you need here!

The modules in your part-time distance learning program

Social Media Management (B.A.)

Social Media Management (B.A.)

ECTS semester points
Module name
1 2 3 4 5 6 7 8
Subject area: Introduction to Self-Organized Learning*
Introductory Project for Self-Organized Learning
Subject area: Economic Skills
Fundamentals of Business Administration
5
Digital Marketing and Business Models
5
Agile Project Management
5
Business Simulation
5
Innovation Management und Entrepreneurship
5
Subject Area: Academic Work and Research Methods
Academic Work and Empirical Research Methods
8
Subject Area: Legal Skills
Legal Aspects of Social Media Management
5
Subject Area: Business English and Intercultural Competencies
Business English and Intercultural Communication
5
Subject Area: Social Media Management
Basics of Social Media Management
5
Social Media Campaigns
7
Brand and Customer Relationship Management
5
Corporate Social Responsibility in Social Media Management
5
Subject Area: Content Management
Journalistic Principles
5
Content Production and Management
5
Communication Psychology
5
Subject Area: Lifestyle Management
Lifestyle Management
5
Current Trends in the Lifestyle Sector
5
Subject Area: Influencer and Social Media Marketing
Influencer Marketing
5
Influencer Relations and Cooperations
5
Social Media Marketing and Advertising
5
Tools & Technology
Media Production I – Video, Image and Sound Technology
5
Media Production II – Audio and Video Production
5
Possible applications of AI and Technical Innovations
5
Mobile Marketing and Location-based Services
5
Subject Area: Electives
Specialisation I
5 5 5
Specialisation II
5 5 5
Subject area: Practical Skills
Case Study
5
Practical Project
8
Subject area: Bachelor Examination
Bachelor Thesis
12
Total ECTS semester points
25 25 25 20 20 20 25 25
Total overall ECTS points 180


* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.

These can be chosen as the first and second Spcialisation

ECTS semester points
Module name
1 2 3 4 5 6 7 8
Fitness, Health & Food
Fitness & Training
5
Nutrition & Well-being
5
Mindfulness & Mental Health
5
Fashion, Living & Trends
Sustainable Fashion & Living
5
Online Stores
5
Luxury & Lifestyle Marketing
5
Travel, Tourism & Events
Travel Tools & Technology
5
Sustainable Tourism
5
Event Management & Marketing
5

The second Specialisation may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
Personnel Psychology
Personnel Marketing and Recruiting
5
Personnel Diagnostics
5
Personnel Development and Personnel Appraisal
5
Behavioral Change and Sustainability in the Digital Transformation
Psychology of work and new forms of work
5
Digital Leadership and Management
5
Behavioral Change and Sustainability in
Digital Transformation
5
Market, Advertising and Media Psychology
Market and Advertising Psychology
5
Media Psychology
5
Methods of Psychological Market Research
5

The second Specialisation may be chosen alternatively from the following options:

ECTS semester points
Module name
1 2 3 4 5 6
International Marketing Management
Strategic Planning in International Marketing Management
5
Instruments of International Marketing Management
5
Research, Analysis and Controlling in International Marketing Management
5
International Management
Intercultural Psychology
5
International Corporate Strategy
5
International Economic Relations
5
Sustainable management
International Management of Non-Profit Organizations
5
Sustainable Business Processes, Organization and Reporting
5
Sustainable Digital Future of Work and Life
5
Graphics major
Graphic of a green line
Graphic of a one

You decide which area you would like to specialize in. Choose two specializations from these three areas:

Graphic of a two

Or choose a specialization from the Social Media Management degree course and another specialization from the International Business Administration or Business Psychology degree course. Here we offer you the following options:

from the International Business Administration degree program:

or from the Business Psychology degree program:

Want to know more about what to expect during your studies?

After the part-time distance learning program, you are proficient in:

  • selecting the right social media channels for your target group, e.g. Facebook, Instagram, tiktok, YouTube or LinkedIn.
  • planning social media strategies and campaigns.
  • the development of creative content and the production of audio, video and images.
  • compliance with legal and ethical guidelines in social media management.
  • establishing collaborations with influencers and influencer marketing.
  • the sensible use of AI in content management and editorial planning.
  • the measurement of campaign success through social media monitoring and analysis tools.

Would you prefer to study full-time? Then find out more about the INU full-time Social Media Management course here. Or let us advise you directly.

Career paths and career opportunities with a Bachelor's degree in Social Media Management

With your Bachelor’s degree in Social Media Management, you can pursue numerous career paths. Either you spice up your current job and look for new tasks here or you go completely new ways.

WHERE? Perhaps you feel at home in an advertising agency after your studies and work for several companies. Or you can switch to the marketing department of a company and focus on social media campaigns and the entire social media presence. Or you decide to become self-employed with your own business. Many exciting areas of application are open to you:

AND IN WHICH AREA?

Strategic Social Media Management

Here you focus on the strategic, i.e. long-term, orientation of a company’s social media activities. Social media strategies are based on observing trends, researching keywords, looking at the competition, addressing target groups and much more.

Social media and influencer marketing

Social media ads are an important part of the social media strategy. Well-designed ads with the right approach to the target group are therefore an important addition to organic posts. Collaboration and communication with influencers can be particularly valuable in your chosen lifestyle area of fitness, fashion or travel.

Content Creation and Content Management

In Content Creation, you produce audio, video, text and images for the various formats of social media platforms; from reels to stories, single images or carousels to video shorts or long content. In content management, you summarize all ideas and productions in the editorial plan.

Community Management

In Community Management, you will be responsible for communicating and interacting with users on social networks such as Instagram, LinkedIn and Facebook. Professional interaction with users creates trust for the product and the company. You play an important role in binding users and customers to the company or brand.

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ABEL ZERE

ABEL ZERE
Leiter Interessenten- und
Bewerber­management

[email protected]
+ 49 170 5445 514

Abel beantwortet dir alle Fragen zum Studium an der INU

Vereinbare jetzt ein kostenloses Informationsgespräch mit Abel.

Oder rufe ihn direkt an oder schreibe ihm über WhatsApp:

Oder rufe ihn direkt an:

ABEL ZERE

ABEL ZERE
Leiter Interessenten- und
Bewerber­management

[email protected]
+ 49 170 5445 514

Abel beantwortet dir alle Fragen zum Studium an der INU

Vereinbare jetzt ein kostenloses Informationsgespräch mit Abel.

Oder rufe ihn direkt an oder schreibe ihm über WhatsApp:

Oder rufe ihn direkt an: