Social Media Management (B.A.)

The Bachelor’s degree program in Social Media Management (B.A.) combines modern communication science with digital marketing and strategic corporate management. The focus is on the professional use of social media to make brands visible, build communities and successfully position companies in the digital world. Students learn how content is planned, produced and distributed in a targeted manner and how reach, interactions and trends can be analyzed and evaluated.

The degree program teaches skills that are indispensable in an increasingly networked communications landscape: from creative content and data-based decisions to brand management and digital strategy development. It is suitable for anyone who is enthusiastic about digital trends, media development and strategic communication and would like to use these skills in different sectors – in marketing, in agencies, in corporate communication or in their own digital project.