Social media is all the same? Or not? In this module, you will learn about the special features of social media platforms and find out...
... who is active when and where. And, of course, you will learn how to discover trends and use them for your social media strategy.
For the strategy to work, you need to learn how to analyze your target group so that you know how best to address users. You define goals and learn how to develop a content strategy.
Module Social Media Campaigns
In the social media strategy, you define various social media campaigns, i.e. which content you publish in which social media channel and with which type of post. How do you speak ...
... the best way to convince users of your product? Just image and text? Or just video? And how exciting is the story you tell about your product?
How do you get users to comment, like and share? And not just with games and challenges? This is what you will learn in this module.
Module Lifestyle Management
What is a lifestyle actually? Is it the same as your way of life? And how is it created? Who sets the trends? And does my lifestyle have an influence on my identity? All these questions...
... are explored in Lifestyle Theories. We also look at social, cultural and economic influences on lifestyle trends. A wonderful basis for effective lifestyle marketing.
How does the name of a brand or product actually come about? And how do I successfully position the brand on the market and operate effective brand management? And what does corporate identity mean ...
... and corporate design in connection with brand identity? What needs do customers have and how can I look after them so that they become loyal customers and buy my product more than once? The module explores all these questions and makes you fit for brand management.
Module Content Production & Management
Content is king in Social Media! How to convince your target group with the right images, texts and videos and ...
... you will learn in this module how to record and edit the content yourself for the various formats. The planning of all articles in the editorial plan is also part of the module.
Module Influencer marketing
Here comes clarity at last: what are mega-influencers, macro-influencers, micro-influencers or nano-influencers? And how can I use them in my social media strategy? And what ...
... can the influencers do for my company? How do I choose the right influencers? The module deals with formats and tools in influencer marketing and how to build a successful collaboration.
You have a great idea and want to found a start-up or the company you work for wants to launch a new product or...
... develop a new line of business. After market research, innovation management is all about brainstorming, design thinking and prototype development. And we do all this quickly and efficiently using agile working methods.
Module Social Media Marketing
In addition to posts, reels and stories on your own channels, you can also place advertisements on social media platforms to complement your social media campaign...
... In addition to target group analysis and ad design, measuring the success of your ad campaign is particularly important. You will learn about monitoring and analysis tools.
Case Study & Practical Project modules
In the case study and practical project, you will deal with a complex practical problem ...
... and develop a solution in the group; starting with project planning, analysis, development of possible solutions and a final professional presentation of the results.
