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Modules in the degree program Social Media Management (B.A.)

These modules and many more are awaiting you in the full-time Social Media Management degree program at INU

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1st year of study ...
               3 examples

Module
Social Media Management

Social media is all the same? Or not? In this module, you will learn about the special features of social media platforms and find out...
... who is active when and where. And, of course, you will learn how to discover trends and use them for your social media strategy. For the strategy to work, you need to learn how to analyze your target group so that you know how best to address users. You define goals and learn how to develop a content strategy.

Module Social Media Campaigns

In the social media strategy, you define various social media campaigns, i.e. which content you publish in which social media channel and with which type of post. How do you speak ...
... the best way to convince users of your product? Just image and text? Or just video? And how exciting is the story you tell about your product? How do you get users to comment, like and share? And not just with games and challenges? This is what you will learn in this module.

Module Lifestyle Management

What is a lifestyle actually? Is it the same as your way of life? And how is it created? Who sets the trends? And does my lifestyle have an influence on my identity? All these questions...
... are explored in Lifestyle Theories. We also look at social, cultural and economic influences on lifestyle trends. A wonderful basis for effective lifestyle marketing.
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2nd year of study ...
               3 examples

Module Brand Management

How does the name of a brand or product actually come about? And how do I successfully position the brand on the market and operate effective brand management? And what does corporate identity mean ...
... and corporate design in connection with brand identity? What needs do customers have and how can I look after them so that they become loyal customers and buy my product more than once? The module explores all these questions and makes you fit for brand management.

Module Content Production & Management

Content is king in Social Media! How to convince your target group with the right images, texts and videos and ...
... you will learn in this module how to record and edit the content yourself for the various formats. The planning of all articles in the editorial plan is also part of the module.

Module Influencer marketing

Here comes clarity at last: what are mega-influencers, macro-influencers, micro-influencers or nano-influencers? And how can I use them in my social media strategy? And what ...
... can the influencers do for my company? How do I choose the right influencers? The module deals with formats and tools in influencer marketing and how to build a successful collaboration.
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3rd year of study ...
               3 examples

Module Innovation Management & Entrepreneurship

You have a great idea and want to found a start-up or the company you work for wants to launch a new product or...
... develop a new line of business. After market research, innovation management is all about brainstorming, design thinking and prototype development. And we do all this quickly and efficiently using agile working methods.

Module Social Media Marketing

In addition to posts, reels and stories on your own channels, you can also place advertisements on social media platforms to complement your social media campaign...
... In addition to target group analysis and ad design, measuring the success of your ad campaign is particularly important. You will learn about monitoring and analysis tools.

Case Study & Practical Project modules

In the case study and practical project, you will deal with a complex practical problem ...
... and develop a solution in the group; starting with project planning, analysis, development of possible solutions and a final professional presentation of the results.
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Focus
        Areas

Focus
Fitness, Health & Food

Module 1: Fitness & Training

  • Training theory
  • Sports movement analysis
  • Sports motor skills learning

Module 2: Nutrition & well-being

  • Dietetics
  • Nutrition, sports & well-being
  • Nutrition trends & controversies

Module 3: Mindfulness & Mental Health

  • Mindfulness techniques
  • Mindfulness & resilience
  • Mindfulness in everyday life

Module 1: Sustainable Fashion & Living

  • Sustainable design
  • Sustainable consumption
  • Sustainable & ethical marketing

Module 2: Online stores

  • Store Design & Layout
  • Promotion of online stores
  • Payment systems & legal aspects

Module 3: Luxury & Lifestyle Marketing

  • Brand management for lifestyle & luxury goods
  • Consumer behavior in the lifestyle and luxury goods sector
  • International lifestyle & luxury goods marketing

Focus
Fashion, Living & Trends

Focus
Travel, Tourism & Events

Module 1: Travel Tools & Technology

  • E-business in the tourism industry
  • Innovative technologies in tourism
  • Marketing in the tourism sector

Module 2: Sustainable Tourism

  • Climate change & tourism
  • Sustainable tourism
  • Tourism, Economy & Society

Module 3: Event Management & Marketing

  • Event planning & management
  • Event technology
  • Event marketing
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