8 semesters - 48 months
1st April or
1st October
(starting in 2025)
335 Euro / month
Distance learning / Online
English
(starting in 2025)
Are you already working and feel at home in social media? Then turn your passion into a profession with a part-time degree course in Social Media Management! Become a social media manager with our online Bachelor’s degree program and develop creative ideas and innovative strategies for a successful presence in the digital world. Learn how to develop effective social media strategies for your company and put brands in the spotlight – all while working part-time!
If you prefer to study full-time, you can here find all the information about the Social Media Management full-time course.
All companies need social media and everbody has many questions. How are trends set? How do I determine my target group and how do I best reach them? How do I develop a social media strategy and what are social media campaigns? What does content creation or content management mean? And how does social media monitoring work?
Social media management is about more than just followers, likes, shares and comments. It’s about developing suitable strategies and campaigns for the various social media channels. You play different content on LinkedIn than on instagram or tiktok or facebook. The trick is to address your target group with the right content – in images, texts or videos.
This is exactly what you will learn in the part-time distance learning course in Social Media Management. Sounds exciting, doesn’t it?
So, what are you waiting for? Get all the information you need about studying online at INU here!
In order for you to stay in your job during your studies, we will provide you with the tools you need for a relaxed and flexible study programme. If you have any questions about registration, tuition fees or the application process, we will be happy to help you.
zum Beispiel Modul
Digitales Marketing & Geschäftsmodelle
zum Beispiel Modul
Grundlagen der Betriebswirtschaftslehre
zum Beispiel Modul
Social Media Management
zum Beispiel Modul
Social Media Kampagnen
zum Beispiel Modul
Content-Produktion und -Management
zum Beispiel Modul
Journalistische Grundlagen
zum Beispiel Modul
Medienproduktion I - Video-, Bild- und Tontechnik
zum Beispiel Modul
Medienproduktion II - Audio- und Videoproduktion
zum Beispiel Modul
Social Media Marketing
zum Beispiel Modul
Influencer Marketing
zum Beispiel Modul
Ernährung & Wohlbefinden
zum Beispiel Modul
Achtsamkeit & Mental Health
zum Beispiel Modul
Fitness & Training
zum Beispiel Modul
Sustainable Fashion & Living
zum Beispiel Modul
Online Shops
zum Beispiel Modul
Luxury- & Lifestyle Marketing
zum Beispiel Modul
Sustainable Tourism
zum Beispiel Modul
Eventmanagement & -Marketing
zum Beispiel Modul
Travel Tools & Technology
1
The Business Fundamentals
With modules e.g. in:
2
The Social Media Strategy
With modules e.g. in:
3
The Social Media Content
With modules e.g. in:
4
The Social Media Production
With modules e.g. in:
5
Social Media Marketing
With modules e.g. in:
6
Focus on Fitness, Health & Food
With modules e.g. in:
7
Focus on Fashion, Living & Trends
With modules e.g. in:
8
Focus on Travel, Tourism & Events
with the modules:
The part-time course begins with the “Introductory project for self-organized learning”, which offers you optimal preparation for your distance learning course. In addition to an introduction to all communication tools used in digital studies, the module focuses on learning techniques for online and offline studies. And of course there are also a few tips on self-management and time management.
by the Ministry of Culture & Science NRW
by the Accreditation Council Foundation
in 8 semesters - 48 months
of courses completed elsewhere
online with laptop/ PC and Internet
or waiting semester
335 Euros per month
2,010 Euros per semester
Total 16,080 Euros
Summer semester & winter semester
Get all the information you need here!
Social Media Management (B.A.)
| ECTS semester points | |||||||||
| Module name |
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| Subject area: Introduction to Self-Organized Learning* | |||||||||
| Introductory Project for Self-Organized Learning |
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| Subject area: Economic Skills | |||||||||
| Fundamentals of Business Administration |
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| Digital Marketing and Business Models |
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| Agile Project Management |
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| Business Simulation |
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| Innovation Management und Entrepreneurship |
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| Subject Area: Academic Work and Research Methods | |||||||||
| Academic Work and Empirical Research Methods |
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| Subject Area: Legal Skills | |||||||||
| Legal Aspects of Social Media Management |
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| Subject Area: Business English and Intercultural Competencies | |||||||||
| Business English and Intercultural Communication |
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| Subject Area: Social Media Management | |||||||||
| Basics of Social Media Management |
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| Social Media Campaigns |
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| Brand and Customer Relationship Management |
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| Corporate Social Responsibility in Social Media Management |
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| Subject Area: Content Management | |||||||||
| Journalistic Principles |
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| Content Production and Management |
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| Communication Psychology |
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| Subject Area: Lifestyle Management | |||||||||
| Lifestyle Management |
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| Current Trends in the Lifestyle Sector |
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| Subject Area: Influencer and Social Media Marketing | |||||||||
| Influencer Marketing |
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| Influencer Relations and Cooperations |
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| Social Media Marketing and Advertising |
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| Tools & Technology | |||||||||
| Media Production I – Video, Image and Sound Technology |
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| Media Production II – Audio and Video Production |
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| Possible applications of AI and Technical Innovations |
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| Mobile Marketing and Location-based Services |
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| Subject Area: Electives | |||||||||
| Specialisation I |
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| Specialisation II |
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| Subject area: Practical Skills | |||||||||
| Case Study |
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| Practical Project |
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| Subject area: Bachelor Examination | |||||||||
| Bachelor Thesis |
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| Total ECTS semester points |
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| Total overall ECTS points | 180 |
* The introductory project on self-organized learning is an optional, extra-curricular module aimed at first-year students before the start of the lecture period, which provides knowledge of the online systems to be used in the course of study as well as methods for self-organization.
These can be chosen as the first and second Spcialisation
| ECTS semester points | |||||||||
| Module name |
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| Fitness, Health & Food | |||||||||
| Fitness & Training |
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| Nutrition & Well-being |
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| Mindfulness & Mental Health |
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| Fashion, Living & Trends | |||||||||
| Sustainable Fashion & Living |
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| Online Stores |
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| Luxury & Lifestyle Marketing |
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| Travel, Tourism & Events | |||||||||
| Travel Tools & Technology |
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| Sustainable Tourism |
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| Event Management & Marketing |
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The second Specialisation may be chosen alternatively from the following options:
| ECTS semester points | |||||||
| Module name |
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| Personnel Psychology | |||||||
| Personnel Marketing and Recruiting |
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| Personnel Diagnostics |
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| Personnel Development and Personnel Appraisal |
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| Behavioral Change and Sustainability in the Digital Transformation | |||||||
| Psychology of work and new forms of work |
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| Digital Leadership and Management |
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| Behavioral Change and Sustainability in Digital Transformation |
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| Market, Advertising and Media Psychology | |||||||
| Market and Advertising Psychology |
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| Media Psychology |
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| Methods of Psychological Market Research |
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The second Specialisation may be chosen alternatively from the following options:
| ECTS semester points | |||||||
| Module name |
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| International Marketing Management | |||||||
| Strategic Planning in International Marketing Management |
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| Instruments of International Marketing Management |
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| Research, Analysis and Controlling in International Marketing Management |
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| International Management | |||||||
| Intercultural Psychology |
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| International Corporate Strategy |
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| International Economic Relations |
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| Sustainable management | |||||||
| International Management of Non-Profit Organizations |
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| Sustainable Business Processes, Organization and Reporting |
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| Sustainable Digital Future of Work and Life |
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You decide which area you would like to specialize in. Choose two specializations from these three areas:
Or choose a specialization from the Social Media Management degree course and another specialization from the International Business Administration or Business Psychology degree course. Here we offer you the following options:
from the International Business Administration degree program:
or from the Business Psychology degree program:
With your Bachelor’s degree in Social Media Management, you can pursue numerous career paths. Either you spice up your current job and look for new tasks here or you go completely new ways.
WHERE? Perhaps you feel at home in an advertising agency after your studies and work for several companies. Or you can switch to the marketing department of a company and focus on social media campaigns and the entire social media presence. Or you decide to become self-employed with your own business. Many exciting areas of application are open to you:
AND IN WHICH AREA?
Here you focus on the strategic, i.e. long-term, orientation of a company’s social media activities. Social media strategies are based on observing trends, researching keywords, looking at the competition, addressing target groups and much more.
Social media ads are an important part of the social media strategy. Well-designed ads with the right approach to the target group are therefore an important addition to organic posts. Collaboration and communication with influencers can be particularly valuable in your chosen lifestyle area of fitness, fashion or travel.
In Content Creation, you produce audio, video, text and images for the various formats of social media platforms; from reels to stories, single images or carousels to video shorts or long content. In content management, you summarize all ideas and productions in the editorial plan.
In Community Management, you will be responsible for communicating and interacting with users on social networks such as Instagram, LinkedIn and Facebook. Professional interaction with users creates trust for the product and the company. You play an important role in binding users and customers to the company or brand.
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